1 Factor Analysis of E-Marketing as a Marketing Strategy in Creating Visits in Benan Island Marine Tourism Iranita 1 , Firmansyah Kusasi 2 , Lia Suprihartini 3 {iranita@umrah.ac.id 1 , fkusasi@gmail.com 2 , liasuprihartini@umrah.ac.id 3 } 1,2,3 Raja Ali Haji Maritime University Abstract. Tourists interested in visiting a tourist destination enjoy the tourism potential of the region's natural beauty and regional arts and culture. Benan Island Marine Tourism is one of the marine tourism destinations with the advantages of exotic underwater scenery and has the potential for natural, cultural, religious, and culinary. The practice of e-marketing in the tourism sector makes it easier for tourists to find tourist destinations quickly and can reach consumers directly. The purpose of this research is to analyze the factors of e-marketing in creating interest in tourist visits. The sampling technique combined purposive and accidental sampling. The method used is factor analysis. The rotation results show that the variables are reduced to 4 factors: Website, search engine optimization, PPC advertising, affiliate marketing, and strategic partnership. The findings show that the Website was the most influencing factor in creating tourist interest in visiting the marine tourism of Benan Island. Keywords: E-Marketing, Visit Interest Traveler 1 Introduction 1.1 Research Background Indonesia consists of thousands of islands, hundreds of races, and tribes supported by natural wealth and natural beauty. The tourism sector in Indonesia is considered the most significant foreign exchange contributor. Tourism is a sector that can support economic, socio- cultural development and advance the image of the Indonesian nation in the eyes of other countries in the world. The natural resources have the potential to be utilized and developed to become tourist attractions. The main reason tourists are interested in visiting Indonesia is its natural beauty and various extraordinary cultural arts. It isn't perfect if foreign tourists only know a few areas even though they are imposing. The tourism sector needs to develop further and attract domestic and foreign tourists to visit Indonesia. Every region in the world is competing to develop its tourism. Besides improving the economy, tourism can also become a brand that describes the characteristics of an area. It can also provide significant progress in each tourist destination's social, political, and cultural aspects. MEBIC 2021, September 24-25, Tanjungpinang, Indonesia Copyright © 2021 EAI DOI 10.4108/eai.24-9-2021.2314695