Design Performance Measurement Model for
Retail Services Using Halal Supply Chain
Operation Reference (SCOR): A Case Study in a
Retail in Indonesia
Elisa Kusrini, Qurtubi Qurtubi, and Nafiatul Husna Fathoni
Department of Industrial Engineering, Universitas Islam Indonesia, Yogyakarta, Indonesia
Email: elisa_kusrini@yahoo.com, qurtubi@uii.ac.id, nafihusnaa@gmail.com
Abstract—The purpose of this study is to design process-
based performance measurements on retail businesses that
integrate the value of halal in its business processes. Halal
means everything that is allowed according to Islamic rules.
The model developed is a Supply Chain Operation
Reference (SCOR) model because it has advantages to
measure process-based performance in detail. The design of
the measurement model begins with designing criteria
derived from performance measurement literature, halal
performance literature and expert opinions. In order to
obtain the importance weight of each criterion toward
performance score, a questionnaire to weighted the criteria
are distributed to expert and analyzed the answers using the
Analytical Hierarchy Process (AHP) method. The final
performance value is obtained from the multiplication of the
weights with the performance values that have been
standardized using the normalization (SNORM) standard.
This research is done in one of the retail in Indonesia. The
results of this study obtained 22 criteria with 4 halal criteria
found in the process plan, source and deliver and return.
The results of this study are useful for performance
improvement, especially in halal retail business.
Index Terms— performance measurement, halal supply
chain, Supply Chain Operation Reference (SCOR), retail
business
I. INTRODUCTION
Performance is one of the important factors in
maintaining the existence of companies. Performance is a
success rate in order to realize the goals of the company.
Therefore, performance measurement is essential for the
purpose of achieving a successful business process [1].
Business competition does not only happen to the
organization but has also grown up to the supply chain
process. Recently, the measurement of supply chain
performance has received much attention from
researchers and practitioners [2], as focusing on supply
chain management can reduce costs, increase market
share and sales, and build relationships either with the
members involved in it [3].
Manuscript received July 20, 2018; revised October 30, 2018.
Performance measurement design can be done by using
performance measurement method of Supply Chain
Operation Reference (SCOR) [4]. The SCOR model
provides a unique framework, SCOR supports
communication between supply chain partners and
improves supply chain management effectiveness and
provides improvements. The SCOR model is a
management tool that can handle, improve, and
communicate supply chain management decisions within
a company to meet customer demand by measuring
reliability, responsiveness, flexibility, cost and asset
company [5]. The advantage of performance
measurement by using SCOR, the company can measure
supply chain performance objectively and detailed based
on existing data and can identify improvements that need
to be done. In the process of improvement is needed a
tool for decision making to determine which factors
should be prioritized, the tool that can be used is AHP
(Analytical Hierarchy Process). AHP is the most effective
method or decision-making tool for complex problems by
simplifying the search for solutions to the problems being
experienced [6]. Previous research conducted by [7] the
use of SCOR models has a positive impact on customer
and company relationships because reliability, fast
response and corporate flexibility will affect company
performance. In addition, research conducted by [8]
performance measurement is done by combining it with
AHP method which aims to know which performance
becomes a priority so as to facilitate decision making.
Currently, the design of performance measurement
models in service companies is still rarely done. The
research focus on cases study in a retail company
specializing in business shari’a retail. It sells all kinds of
daily necessities products in accordance with Islamic
Shari'a in every aspect as well as the products sold at
each outlet is a product that is 100% halal and thoyib.
Halal and thoyib products are very influential in everyday
life considering Indonesia is one of the countries whose
majority population embraced Islam. Currently, the
population of Indonesia is more aware of the importance
of halal products in accordance with Islamic Shari'a.
Halal itself means everything that is allowed in
accordance with Islamic Shari'a. So that the presence of
218 ©2018 Journal of Advanced Management Science
Journal of Advanced Management Science Vol. 6, No. 4, December 2018
doi: 10.18178/joams.6.4.218-221