University of Massachusetts Amherst University of Massachusetts Amherst ScholarWorks@UMass Amherst ScholarWorks@UMass Amherst Travel and Tourism Research Association: Advancing Tourism Research Globally Adventure tourism: The role of social comparison theory in Adventure tourism: The role of social comparison theory in successful advertising images successful advertising images Katie Dudley Texas State University Follow this and additional works at: https://scholarworks.umass.edu/ttra Dudley, Katie, "Adventure tourism: The role of social comparison theory in successful advertising images" (2016). Travel and Tourism Research Association: Advancing Tourism Research Globally. 1. https://scholarworks.umass.edu/ttra/2014/Student_Colloquium/1 This Event is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Travel and Tourism Research Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.