International Journal of Research and Review Vol. 9; Issue: 11; November 2022 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 140 Vol. 9; Issue: 11; November 2022 Analysis of the Socioeconomic Characteristics of the People of Kutalimbaru Sub-District Deli Serdang Regency Dewi Mahrani Rangkuty 1 , Suryani Sajar 2 , Ahmad Yazid 3 , Tarisya Alfadhilla 4 1,4 Economics Department, Universitas Pembangunan Panca Budi, Indonesia 2 Agrotechnology Department, Universitas Pembangunan Panca Budi, Indonesia 3 Information Technology Department, Universitas Pembangunan Panca Budi, Indonesia Corresponding Author: Suryani Sajar DOI: https://doi.org/10.52403/ijrr.20221121 ABSTRACT The purpose of this study was to analyze the socioeconomic characteristics of the people of Kutalimbaru District, Deli Serdang Regency. This study used primary and secondary data types with data collection techniques, namely direct interviews with respondents with the help of questionnaires that had been prepared. The data analysis method used in this study is a quantitative descriptive analysis method. The results of the study found that the socioeconomic characteristics of rural communities in the Kutalimbaru District, Deli Serdang Regency, were farmers, breeders, private employees, and entrepreneurs. The village community is classified as a productive age of work and with an education level with the majority of high schools is a fairly good level of education. The level of public welfare is seen from their income, the majority of which is a monthly average income is a fairly good income. The research is recommended to be a reference material in policy-making to local governments related to other economic sectors in the sub-district as a support for the socioeconomic characteristics of the community as well as a reference and information on opportunities to increase the income of rural communities. Keywords: Characteristics, Income, Kutalimbaru, Society, Socioeconomics INTRODUCTION Basically, development is an activity or effort carried out in order to create a better situation in the future. However, the results of the development that has been implemented have not been seen to be able to increase the prosperity of the community. The Indonesian government has focused its development strategy on improving and improving the quality of life of the Indonesian people to be more equitable and at the same time to achieve an adequate level of socio-economic growth (Yuliti & Mangku, 2003). Socioeconomics is a socially regulated position that places a person in a certain position in society and has the meaning of a situation that shows the financial ability of the family and the material equipment possessed, where this situation is of good, sufficient, and lacking standard. Socioeconomics also concerns everything related to the fulfillment of the needs of society. A person's economic condition is a determining factor in deciding the welfare of society related to people's daily lives. Meanwhile, the social conditions of society will affect a person in determining the desired social environment. The social and economic conditions of a person tend to be a reference and a change in the determination of his status in society. People who are used to living in rural communities will tend to