METATHESIS: JOURNAL OF ENGLISH LANGUAGE LITERATURE AND TEACHING Vol. 6, No. 1, April 2022 PP 101-115 DOI: 10.31002/metathesis.v6i1.53 p-ISSN: 2580-2712 e-ISSN: 2580-2720 101 Access article distributed under the terms of the Creative Commons Attribution license (https://creativecommons.org/licenses/by-sa/4.0/) An Analysis of the Usage of Probability Markers in Print Advertising of Hygiene and Cleaning Products Putri Rindu Kinasih*, Estri Cinta Tyas Gusti 2 1 English Department, Faculty of Language, Universitas Bunda Mulia, Tangerang 15143, Indonesia 2 Faculty of Economy and Business, Universitas Katolik Indonesia Atma Jaya, Jl. Jenderal Sudirman No. 51, Jakarta 12930, Indonesia pkinasih@bundamulia.ac.id*; estricinta@gmail.com 2 * corresponding author Received: Revised: Accepted: Published: 11 April 2022 24 June 2022 25 June 2022 27 July 2022 Abstract Language plays a role in the meaning of consumer products in numerous ways. As a result, while establishing an advertising campaign for any ethnic group, language and media are crucial concerns. Surprisingly, English is being increasingly widely used in print advertising in countries like Indonesia, where English is not the predominant language of communication. This study aims to find the effect of using English and the usage of probability markers in triggering purchase intentions towards hygiene and cleaning related products due to Covid-19. This study adopted the mixed- method approach. The researchers distributed questionnaires adapted from Hornikx et al. (2010) to 150 participants and interviewed 15 people. The results showed that the participants preferred English version ads. In addition, when making an advertisement, advertisers must not only choose the appropriate language, but also the appropriate diction. Then, the participants agree that pledges as probability markers influenced their decision to purchase hygiene and cleaning products. Lastly, while designing advertisements, related to hygiene and cleaning products, the advertiser should pay special attention to the body- copy (writings). Keywords: Advertising, Hygiene and Cleaning, Pledges, Print Advertising, Probability Markers Introduction According to Douglas & Craig (2007), advertisement is one form of communication within society and provides a commercially motivated means of interpreting material artifacts and the meaning consumers ascribe to them. In addition, language has many facets that relate to the meaning of consumer products (p. 419). In addition, advertisement represents the voice of the brand and is a means by which the brand can establish a dialogue and build relationships with consumers (Keller,