Jurnal Sain Peternakan Indonesia Available at https://ejournal.unib.ac.id/index.php/jspi/index DOI: https://doi.org/10.31186/jspi.id.17.2.110-118 P-ISSN 1978-3000 E-ISSN 2528-7109 Volume 17 Issue 2 April-June 2022 Jurnal Sain Peternakan Indonesia vol. 17 issue 2 April-July 2022 | 110 Level of Motivation and Adoption of Innovation at Pig Farming in Southwest Sumba Regency H. U. Padu, A. A. Nalle, O. H. Nono, M. F. Lalus and S. Sembiring Program Pascasarjana, Program Studi Ilmu Peternakan Universitas Nusa Cendana Jl. Adisucipto, Kupang, NTT 85100 Corresponding author : hendrikus.u.padu@gmail.com ABSTRACT The development of pig farming aims to support the economy of the people in the Southwest Sumba Regency. Pigs in this area have a very high cultural value, so they have promising potential and prospects in the future. The problem is that the maintenance system is still semi-extensive and tends to be traditional. This situation can be related to the motive in trying and efforts to adopt an innovation. This study aimed to analyze the level of motivation and the factors that influence the adoption of innovation in raising pigs. The research method used a survey method with direct observation in the field. They are determining the area using the multistage cluster random sampling method obtained from sample sub-districts, namely Tambolaka District (Tambolaka City and Wee Londa) and South Wewewa District (Tena Teke Village and Delo). The research material was 120 pig farmers taken by purposive random sampling. The measured variables include the motivation to raise livestock using a Likert scale and factors influencing innovation adoption using multiple linear regression tests. The software used is Eviews 10. The study results show that: 1) Most of the pig breeders in Southwest Sumba Regency are based on high economic, social, and entertainment motives in pig farming. 2) The regression results show that the variables that have a significant effect on the level of adoption with a prob value below the significant level of 0.05 are the variables of motivation and access to information. While the variables that have no significant effect on the level of innovation adoption with a prob value above the significant level of 0.05 are the variables of age, education level, family dependents, livestock experience, number of livestock, and accessibility. This study concludes that business motives and adoption of innovations affect the success or failure of pig-rearing businesses in the Southwest Sumba district. Key words: Motivation, Adoption of Innovation INTRODUCTION Pig farming is a type of livestock business generally in demand by the people living in Southwest Sumba Regency, both on a large and small scale. The reasons that make pig farming in the Sumba area a profitable business are 1) a profitable pig market, 2) it does not require a large area of land, 3) feed comes from household waste and commercial feed, which is readily available and 4) its status as an essential socio-economic animal for the Sumba people in general. Based on BPS Southwest Sumba data in 2019, the population of pigs stood at 4,300 in 2014 and 16,522 in 2015. Likewise, they were 50,273 in 2016 and rose to 78,502 in 2017. In 2018, the pig population was 97,893. Based on the population growth data above, the population growth rate of pigs (r) is 0.23% per year from the total population of pigs in NTT of 2,141,246. The projected population of pigs in 2021 is estimated to reach 181,432 heads. The increase in people should be supported by good production performance, reproduction of management and marketing by business actors, and support from the government, institutions, society, and the environment. Pigs have become part of the culture of the people of Southwest Sumba, one of their ancestors' social obligations passed down from generation to generation. The high socio-cultural function makes pigs very popular to be kept or used as a business in the Sumba area. In every household in the city and the village, a minimum of 1-5 pigs are usually kept. The number of pigs that are kept depends on the purpose of their maintenance. Pigs are not only intended to support the needs of the farmer's life but are also used as sacrificial livestock in traditional events such as death, dowry, parties, and family celebrations. The demand for pigs in the Sumba area is high, especially from September to October, which is believed to be a sacred month where formal events are held. Demand also increases during harvesting and religious celebrations such as Easter, Christmas, Chinese New Year, and others. The price range of pigs at a weight of 60- 80 kg with a maintenance time of 8-10 months is IDR 7-9 million rupiah. As for the weight of 100-300 Kg, the maintenance time is up to 1-2 years; it can be valued at IDR 15-20 million. Based on 2019 BPS data, the number of pig