Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Online second-hand shopping motivation – Conceptualization, scale development, and validation Chandrasekaran Padmavathy a , Murali Swapana a , Justin Paul b,c,∗ a Vellore Institute of Technology, Vellore, 632 014, India b Rollins College, Winter Park-Orlando, Florida, 00923, USA c Graduate School of Business Administration, University of Puerto Rico, San Juan, PR, USA ARTICLE INFO Keywords: Shopping motivation Second-hand shopping Scale development P2P/C2C e-commerce Attitude Repurchase intention. ABSTRACT Despite the increasing popularity and growth of online second-hand peer to peer/customer to customer (P2P/ C2C) e-commerce, research on online second-hand shopping remains limited. To fill the research gap, this study conceptualizes, develops, and validates a scale to measure online second-hand shopping motivation (OSSM). The findings show that OSSM, as a formative higher-order construct, consists of three second-order factors and nine first-order dimensions: economic motivation (including price orientation, bargaining power, and critical or- ientation), convenience motivation (usefulness and ease of use), and ideological motivation (need to be unique, nostalgia, trust, and assurances). Further, the study results reveal that OSSM positively predicts attitude and repurchase intention. This study has important implications to the online P2P second-hand firms and the new goods e-retailers. 1. Introduction Brick-and-mortar shopping is at a “tipping point” (Algharabat et al., 2017; Corkery, 2017; Grewal et al., 2017; Paul and Rosenbaum, 2018). But, shopping online has become convenient and popular among the users over the past years owing to the cost-effective availability of in- ternet or data (Turban et al., 2017). Globally, online shopping, in particular, online second-hand shopping has become the fastest growing segment (Fernando et al., 2018). For instance, in North America, the second-hand smartphone market is expected to rise to 24.8 percent by 2020 from 18.7 percent in 2015. 1 The savvy customers have turned towards online second-hand marketplace for convenience and thrift 2 as it makes perfect economic benefit for them. While the buyers get a product at many times cheaper than the market prices, the sellers get better margins. The increasing popularity and growth of second-hand shopping have provided additional business opportunities for the e-commerce companies. Amazon, an established e-commerce firm, has initiated a segment in the business-to-customer (B2C) platform to sell the second- hand goods (Parker and Weber, 2013). Nevertheless, online second- hand shopping has grown phenomenally in the peer-to-peer (P2P) or customer-to-customer (C2C) platform offered by e-commerce compa- nies/online classified businesses (Parguel et al., 2017). USA's Offerup, Craigslist, and Letgo, Australia's Gumtree, Japan's Mercari, Singapore and Hong Kong's Carousell, France's Leboncoin, and India's OLX and Quikr are some of the popular online classified P2P companies. Some of these online classified businesses have a global presence (e.g., Craigslist, Letgo, and OLX) and are incredibly profitable. For instance, Letgo has a rev- enue of $4M in the US and has got 1.1M fans on Facebook as on March 2019. 3 OLX India has 85% market share in the P2P online trade, 6 Bn monthly page views, 40 Mn monthly active users, and operates in more than 40 countries. 4 Craigslist USA has made $690 million revenue in 2016, and has 80 Mn average ads monthly. 5 Interestingly, Mercari Japan has entered into the Tokyo Stock Exchange's Mothers market. 6 https://doi.org/10.1016/j.jretconser.2019.05.014 Received 8 February 2019; Received in revised form 7 April 2019; Accepted 13 May 2019 ∗ Corresponding author.Rollins College, Winter Park-Orlando, Florida, 00923, USA E-mail addresses: cpadma85@gmail.com, padmavathy.c@vit.ac.in (C. Padmavathy), shalluma55@gmail.com, swapana.m2014@vit.ac.in (M. Swapana), profjust@gmail.com, justin.paul@upr.edu (J. Paul). 1 https://www.statista.com/statistics/744224/worldwide-market-share-used-smartphones. 2 https://fashionunited.uk/news/business/online-clothing-and-accessories-re-sale-attracts-financiers-attention/2018081231208. 3 https://www.owler.com/company/letgo. 4 https://inc42.com/buzz/olx-witnesses-major-growth-pre-owned-cars-segment/. 5 https://expandedramblings.com/index.php/craigslist-statistics/. 6 https://www.cnbc.com/2018/06/19/mercari-flea-market-app-operator-surges-in-tokyo-debut.html.