International Journal of Linguistics, Literature and Culture Available online at https://sloap.org/journals/index.php/ijllc/ Vol. 3, No. 2, March 2017, pages: 100~106 ISSN: 2455-8028 https://sloap.org/journals/index.php/ijllc/article/view/208 100 Savukh Rangin Ritual: A Study of Social Semiotics Robert Masreng a N.L. Sutjiati Beratha b I Nengah Sudipa c I Ketut Dharma Laksana d Article history: Abstract Received: 8 August 2016 Revised: 17 February 2017 Approved: 8 March 2017 Published: 14 March 2017 Savukh Rangin is one of the oral traditions that is still alive and survived by Key community. It is performed to invoke God's Blessing, others, and the ancestors so that a baby could adapt to social environment where he/she was born. The ritual conducted is intended to keep the baby away from various kinds of illnesses or disturbance of natural surroundings. This study aims to reveal the meanings of verbal signs, nonverbal, manifest and latent in the ritual. The disclosure of meanings of verbal and nonverbal signs in Savukh Rangin ritual applied theory of social semiotics by Peirce (1975), which emphasizes on the signs of icons, indexes, symbols, and a means manifest and latent meaning according to Berger (2010). The analytical method used is descriptive qualitative analysis. The data collecting techniques used include interview, participatory, and observation techniques. The research results shows that the use of verbal and nonverbal signs referring to the lexical, significance, referential, associative, manifest, and latent meanings. The meanings are mediated systematically by all participants in the ritual. More dominant meanings in the ritual refer to the associative and referential meanings. Keywords: Latent; Verbal; Manifest; Nonverbal; 2455-8028 © Copyright 2017. The Author. This is an open-access article under the CC BY-SA license (https://creativecommons.org/licenses/by-sa/4.0/) All rights reserved. Author correspondence: Robert Masreng, FKIP Cenderawasih University - Indonesia, Email address: masrengrobert@yahoo.co.id 1. Introduction Human represents their identity through two important signs, namely verbal and nonverbal signs. The two signs are used to intend communication or social interaction with others and the environment as part of the a FKIP Cenderawasih University, Indonesia b Udayana University, Indonesia c Udayana University, Indonesia d Udayana University, Indonesia