(IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 12, No. 12, 2021 “Digital Influencer”: Development and Coexistence with Digital Social Groups Jirawat Sookkaew 1 Department of Computer Graphic and Multimedia School of Information and Communication Technology (ICT), University of Phayao (UP) Pipatpong Saephoo 2 Department of Business Digital School of Information and Communication Technology (ICT), University of Phayao (UP) Abstract—Digital identities, also known as virtual influencers, are created by humans through the creation of digital tools that mimic human behavior through the use of creative design. As a result of this, it has resulted in the creation of a group of people who are very fond of and trendy called "virtual influencers", particularly in the modern day. With the rise of virtual influencers, they must be used as tools in marketing and media, particularly in the online world. Because such a character is able to overcome a variety of limitations that humans are unable to provide, character styles, which do not need to have the same look or composition as people, are factors that make these characters popular, but the development of the virtual influencer depends on the social and cultural factors of the people of that era, as well as relying on technology to play a role for humans to be able to apply and use these elements to integrate with the existing virtual influencer to grow and develop more. Keywords—Virtual influencer; online social; virtual character; media I. INTRODUCTION Today's technology and creative innovations, such as the development of multimedia technologies, including visual and entertainment innovations, have greatly expanded human imagination and creativity. Today's technology makes it possible to create realistic images of people. The general public can create images and video materials using design software or programs from their personal computers, as well as the tools used to create them. Humans began to study and create until humans in today's society encountered and became accustomed to virtual images and 3D designs in everyday life. It appears that these computer-generated images or characters are a part of the social and media lifestyle that we see and consume daily without feeling alienated. Human society has advanced in computer technology, which has resulted in the advancement of computer graphics, and 3D technology as byproducts of development, as well as technology in the filmmaking, animation, and game industries. Beginning the creation of 3D works, and pushing the field of 3D computer graphics to people, with the release of Star Wars in 1977, a movie that the world recognized as a visual effect work of the world. The art of creating three-dimensional works has progressed to the present day since then. Creating an imaginary world entails much more than simply building a structure or purchasing an object. Because technology has progressed to the point where tools can generate characters or simulate people from 3D programs. Furthermore, simulated people are now easily achievable, allowing people to create and simulate characters or objects, as well as create a fictional character. "Avatar" is a term for a fictional character that is processed by software to make it more intelligent. Furthermore, this effect contributes to the creation of a more realistic display for imaginative characters. Today's technological advances have created worlds, games, and applications in which people can meet, talk, and socialize without physically being present. Individuals create virtual avatars, or representations of themselves, to represent the user in those environments [2]. Not only can the characters take on the form of people, but they can also take on the form of monsters, imaginative characters, and characters created by the creators. II. PROBLEMS OF THE STUDY The purpose of this research paper was to investigate the popularity of virtual influencers as well as the factors that contributed to the popularity and support of the technology trend. This includes factors that will strengthen the current trend and encourage it to progress and develop further. III. METHOD The researcher used a method to analyze data from popular virtual influencers in various forms, such as analyzing the strengths that are regarded as supporting factors in the modern era in various aspects related to lifestyle and human media use. The current technology study has the potential to help drive the technology of the digital society of virtual influencers and summarize the issues by using this method. IV. CHARACTER DEVELOPMENT AND CREATION OF FICTIONAL CHARACTERS Humans have long worked together in designing, thinking, and imagining. We have discovered imaginations of fictional deities dating back to recorded history, ranging from fictional paintings on cave walls to oil paintings of imaginary gods on the walls of famous artists' palaces. Visual stereotypes can appear in many different media formats: photos, movies, paintings, drawings, comics, animated movies, etc. Some of these formats allow different degrees of visual naturalism, which in the context of stereotypes is a feature of interest [1]. Visual Stereotypes and Virtual Pedagogical Agents Rather than using narrative, belief bonding, or even communication, characters are created by imagining gods or characters. The 326 | Page www.ijacsa.thesai.org