Int. J. Teaching and Case Studies, Vol. 11, No. 2, 2020 173 Copyright © 2020 Inderscience Enterprises Ltd. Experiential learning with live case studies Michael Neubert*, Wolfgang Rams and Hannes Utikal Provadis School of International Management and Technology, Industry Park Höchst – Building B845, 65926 Frankfurt am Main, Germany Email: michael.neubert@provadis-hochschule.de Email: wolfgang.rams@provadis-hochschule.de Email: hannes.utikal@provadis-hochschule.de *Corresponding author Abstract: The purpose of this mixed method study is to explore the opinions of students, lecturers, and founders/CEOs about the use of live case study firms as a learning method using the theoretical framework of Kolb’s experiential learning cycle. The findings suggest that the use of live case study firms in strategic management classes enhances the in-class learning experience, the quality of the group work, and the level of learning outcomes of students, produces high quality and useful output for the live case study firms, and helps a business school to develop future managers for sustainability firms. The findings of this study have a high practical significance for students, the business school, and the live case study firms. This paper also contributes to the existent literature with its constructive perspective of design learning experiences, which puts a higher emphasis on learnability through theoretical and philosophical foundations of experience-based teaching and learning. Keywords: experiential learning; live case study; business school; strategic management; international business; higher education. Reference to this paper should be made as follows: Neubert, M., Rams, W. and Utikal, H. (2020) ‘Experiential learning with live case studies’, Int. J. Teaching and Case Studies, Vol. 11, No. 2, pp.173–190. Biographical notes: Michael Neubert is a Lecturer at the Provadis School of International Management and Technology. He teaches international business and strategic management. His main research interests are international entrepreneurship and experiential learning in international business and strategic management. Wolfgang Rams is a Professor at the Provadis School of International Management and Technology. He is the Head of the Start-Up Coaching Program at the Center of Industry and Sustainability (ZIN). Hannes Utikal is a Professor at the Provadis School of International Management and Technology. He is the CEO of the Center of Industry and Sustainability (ZIN).