Dr. S.K Manju Bargavi, et. al. International Journal of Engineering Research and Applications www.ijera.com ISSN: 2248-9622, Vol. 13, Issue 3, March 2023, pp. 139-148 www.ijera.com DOI: 10.9790/9622-1303139148 139 | Page Showcasing Talent on OTT: An Exploration of Platforms for Students and Newcomers Dr. S.K Manju Bargavi 1 , B.Keerthana 2 , Mustafa Baxamusa 3 , Ujjawal 4 , Nilutpal Paul 5 , Kommuri Sumanth Siva Sai Ram 6 , K Deepak 7 , Ayushi Shukla 8 1 Professor, Department of CS & IT, Jain Deemed-to-be-University, Bangalore-69 2,3,4,5, 6,7 Department of CS& IT, Jain Deemed-to-be-University, Bangalore-69 ABSTRACT This research paper explores the idea that an overthe-top(OTT) platform for students and newcomers to showcase their talents. The OTT market has been rapidly growing in recent years, and this study aims to investigate the potential of such a platform in providing a space for young and emerging talent togain visibility and exposure. The paper begins by examining the current state of the OTT market and the challenges facing students and newcomers in the entertainment industry. It then discusses the potential benefits of an OTT platform specifically tailored to this demographic, including the ability to bypass traditional gatekeepers and reach a global audience. The study also examines the technical and logistical requirements for such a platform, as well as the potential monetization strategies. The paper concludes with a discussion of the future potential of an OTT platform for students and newcomers and its potential impact on the entertainment industry.A lot of money is spent on the creation of the content by Fireball OTT providers, who rely on their storage capacity. The internet is now moving more quickly at home and online due to a variety of causes, including new technology and decreased data fees. Today's smartphones, tablets, laptops, and smart TVs are made to be entertaining and to make it simpler to watch video from OTT sources. Keywords-Online content, Original Content, OTT, Showcasing talents, Streamlined Content, Students. --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 12-03-2023 Date of acceptance: 29-03-2023 --------------------------------------------------------------------------------------------------------------------------------------- I. INTRODUCTION The entertainment industry is constantly evolving, and a rise in over-the-top (OTT) platforms has had an important impact in the way we consume and create content. OTT platforms, such as Netflix, Hulu, and Amazon Prime Video, have revolutionized the way we watch television and movies, and have also provided new opportunities for creators and artists. However, despite the growth of OTT platforms, breaking into the entertainment industry can still be challenging for students and newcomers. Traditional gatekeepers, such as agents, managers, and casting directors, can make it difficult for young and emerging talent to gain visibility and exposure. An OTT platform specifically tailored to students and newcomers could provide a solution to this problem. Such a platform would allow young artists to bypass traditional gatekeepers and reach a global audience. It would also provide a space for students and newcomers to showcase their talents and gain recognition and exposure, which can be crucial for launching a successful career in the entertainment industry. This research paper aims to explore the concept of an OTT platform for students and newcomers, and investigate its potential benefits and challenges. The paper will begin by examining the current state of the OTT market and the challenges facing students and newcomers in the entertainment industry. It will then discuss the potential benefits of an OTT platform specifically tailored to this demographic, including the ability to bypass traditional gatekeepers and reach a global audience. The study will also examine the technical and logistical requirements for such a platform, as well as the potential monetization strategies. Finally, the paper will conclude with a discussion of the future potential of an OTT platform for students and newcomers and its potential impact on the entertainment industry. RESEARCH ARTICLE OPEN ACCESS