TEM Journal. Volume 12, Issue 1, pages 241-252, ISSN 2217-8309, DOI: 10.18421/TEM121-31, February 2023. TEM Journal – Volume 12 / Number 1 / 2023. 241 Communicating Corporate Social Responsibility through Green Packaging: A Case Study in Thailand Phinyo Udomphoch 1 , Worapan Pormsila 2 1 Faculty of Business Administration, Rajamangala University of Technology Krungthep, Bangkok, Thailand 2 Faculty of Science and Technology, Rajamangala University of Technology Krungthep, Bangkok, Thailand Abstract – This article is to study corporate social responsibility through packaging and communicated CSR to evaluate consumer buying decisions using the packaging from coconut fibrin. Packaging was obtained from local materials in the community of Samut Sakorn Province, Thailand. Using local waste material (coconut fibrin) for green packaging, it is beneficial to the environmental issue, and can create jobs in the community by making paper and packaging from coconut fibrin. Coconut pulp paper has performed under alkaline conditions coupling a mixture of natural additives consisting of carboxymethyl cellulose and corn starch. The obtained pulp paper was tested according to The National Standard of Kraft paper. It was characteristic of the liner board. The individual packaging was fabricated and used as an instrument for the consumer perception study (258 informants). We found the consumer view of business doing CSR is an ethical organization (4.44) that deems to present responsibility to society and the environment. The decisions were agreed upon, and consumers were delighted to buy the packaging. DOI: 10.18421/TEM121-31 https://doi.org/10.18421/TEM121-31 Corresponding author: Phinyo Udomphoch, Faculty of Business Administration, Rajamangala University of Technology Krungthep, Bangkok, Thailand Email: phinyo.u@mail.rmutk.ac.th Received: 21 October 2022. Revised: 23 December 2022. Accepted: 10 February 2023. Published: 27 February 2023. © 2023 Phinyo Udomphoch, Worapan Pormsila; published by UIKTEN. This work is licensed under the Creative Commons Attribution‐ NonCommercial‐NoDerivs 4.0 License. The article is published with Open Access at https://www.temjournal.com/ The CSR activity through the packaging could induce community development in job creation and reduces waste in the community by adding value to green packaging. The CSR activity of business influences the positive perception of consumers. Keywords – Corporate social responsibility, packaging, coconut fiber, buying behavior. 1. Introduction Corporate Social Responsibility, CSR is the conceptual attempt of an organization to have an accountability responsibility or a positive influence on the community, environmental, and social issues. CSR aims to build a business to grow sustainability, coupling to return profits to the community and society. Previous practice was voluntary. Nowadays, the activities that cover social and environmental issues are moved into compulsory activities by law and regulation. Therefore, the importance of CSR has increased due to the legal and regulations that transform CSR practices into compulsory practices are considered to be the most crucial factors. [1]. The point of CSR led companies to realize and start adapting strategies for doing business in the way of responsibility. Committing CSR practices of a company positively impacts employee satisfaction and helps bolster consumer satisfaction and public respect. However, talking about CSR practices, we generally think of environmental or social activities such as reforestation, zero waste, carbon reduction, or funding. Thus, it seems CSR activities only benefit society and the environmental issues and look far away from consumers’ lives. Few groups of people had the opportunity to participate in CSR activity. Allowance CSR efforts, CSR must be directly relevant to the consumer to make positive feelings for the brand or company. Packaging is certainly beneficial to benefit the consumers to enter the CSR activity of the brand and business. Concerning to environment, the use or production of reused- or recyclable packaging, called green packaging, does not only create a good image of the