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chapter 35
Conceptual Metaphor in Cognitive Semantics
Javier Valenzuela and Iraide Ibarretxe-Antuñano
1 What Is a Conceptual Metaphor?
A conceptual metaphor is “a cognitive phenomenon in which one semantic
area or domain is conceptually represented in terms of another” (Soriano,
2012: 87).* More precisely, what happens in the process known as conceptual
metaphor is that information is taken from one domain—usually concrete and
easy to conceptualize—in order to structure, and thus better understand, a dif-
ferent cognitive domain, which in turn tends to be more abstract and diffuse.
The first domain, from which the information is extracted, is called the “source”
domain and the domain that is elaborated or structured using that information
is known as the “target” domain. The usual convention in Cognitive Linguistics
is to indicate the name of the domains in smallcaps(forexample, ti me), and
to mention the target domain before the source domain (the usual formula is
the target domain is the source domain). One example: the domain of
affection is not very concrete, since it cannot be directly perceived by our
external senses; it cannot be smelled, seen, touched, or manipulated. Thus, in
order to conceptualize it in a more detailed way and to facilitate its use in our
reasoning processes, information from the domain of temperature, which
can be directly perceived, is taken and mapped onto affection. By connect-
ing both domains, the metaphor affectioniswarmth is created, and shows
up in linguistic expressions such as a warm welcome or a cold reception. Another
example is found in the domain of importance:what is important and what is
not can, to a certain extent, be a subjective question, difficult to systematize. To
facilitate our reasoning processes about this concept, information is imported
from the domain of p hysical size, so that important things are conceptual-
ized as large and unimportant things as small. This is how the important is
big metaphor arises and is then expressed linguistically with examples such
this is a great day, he is the big boss, or that matter is a small thing. In this
* This work was supported by the Spanish State Research Agency and f eder/ue funds (grant
numbers pgc2018–1551 097658- B-100; ffi2017–82460-P; pid2021-123302nb-I00), the Gov-
ernment of Aragón (Psylex H11–17R; MultiMetAr lmp143_21), and the Iberus Campus (icon
action group).