181 - 188 Plaridel • Vol. 19 No. 2 • July - December REVIEW The Hugot that is Kimi No Nawa: A Review of and Refection on the Success of Your Name (2016) in the Philippines Nef T. Luczon “Yori hatsu matte, hatachi o tsukute. Nichi hitte kara matte… toki niwa o totte…natatsu nagatte; Sore ga Musubi. Sore ga jikan.” (Shinkai, 2016) [Tey converge and take shape. Tey twist, tangle… sometimes unravel then connect again… Tat is musubi. Tat is time] Much has been said about Makoto Shinkai’s anime flm, Kimi No Nawa [Your Name] (Kawaguchi, Kawamura & Shinkai, 2016), from word-of-mouth of anime fans, casual viewers to reviews made by flm critics and scholars. And like TV series and flms that made their way to various transmedia cultural phenomena among multiple audience groups (Dena, 2009), conversations about the flm can continue long after its release date. Tis makes the anime flm an instant classic in this decade, and a memento to the millennials’ romantic episodes of Asian modern youths. In Japan alone, the flm set a record for its diverse audiences as almost half of its viewers’ demographics are 30-year-olds and above. Based on the report by NHK, in a sample of 53 male and female mature audiences, 36 shared that they were fascinated with the flm because it depicted their encounters as