193 _______________________________________________________ DOI : https://doi.org/10.33258/birci.v2i1.165 The Role of Indonesian Human Resources in Developing MSMEs Facing the Industrial Revolution 4.0 Maskarto Lucky Nara Rosmadi 1 , Herlina 2 , Endah Widiastuti K. 3 , Zaenudin Tachyan 4 1234 Institute of Economic Science Kridatama Bandung, Indonesia maskartolucky@gmail.com Abstract : This study aims to determine the role of Indonesian HR in increasing MSMEs facing the 4.0 industrial revolution. The research method used is a qualitative method with an analytical and explorative descriptive approach. From the results of the research conducted, it was found that the quality of human resources in the Dzul Collection bag industry was less supportive for developing the industry due to the low level of education and lack of innovation to produce quality products. To improve the quality of human resources, effective and efficient steps are needed through sharing knowledge and exchanging knowledge among fellow employees and training. Through these activities, it is expected that the development of this industrial business can be realized, especially in the face of free markets and global economic competition. Keywords : Innovation; HR Competence; Organizational Culture. I. Introduction Business organizations grow and develop not because they have production products that have high competitiveness and are accepted by consumers, but are determined by the quality of the human resources that manage them. Without the support of quality human resources, the amount of capital owned by a business organization will mean nothing. Therefore, the management of business organizations is in desperate need of human resources that are creative, skilled, knowledgeable, mastering technology, competitive advantage, and much-needed experience for the development of the company [1] - [2]. The fourth industrial revolution is the development of the previous revolution with the aim of meeting consumer needs for a quality product. In this generation, especially the manufacturing industry is run by utilizing all digital and electrical information technology (IT), and integrated through the internet where the role of humans is only as a machine operator. For that management business organizations must be able to optimize the quality of human resources in order to have the knowledge and expertise that are in accordance with the needs [3] - [14]. The knowledge and expertise in question is an increase in skills related to information technology and English language skills [15-17]. MSMEs as part of microeconomic businesses based on popular economy are expected to be an effort that can reduce poverty and unemployment in Indonesia. From the description above, the authors are interested in examining more deeply the quality of Indonesia's human resources to develop microeconomic businesses to have competitiveness, especially in the face of the 4.0 industrial revolution. The main problem is the extent to which the role of human resources to develop MSMEs is mainly to improve people's welfare. II. Review of Literature 2.1. Innovation To be able to win business competition in the era of globalization, business organizations must be able to make changes mainly related to the type and quality of