Серія «АРХІТЕКТУРА» НАУКОВИЙ ВІСНИК БУДІВНИЦТВА, 2019, Т.1, № 2(96) 8 4. Яргина З.Н., Косицкий Я.В. Основы теории градостроительства: Учебник для вузов. М.: Стройиздат, 1986. 326с. 5. Михайлов С.М. Дизайн Современного го- рода: Комплексная организация предметно- пространственной среды (теоретико-методо- логическая концепция): дис. … д-ра искус- ствоведения: 17.00.06 / Всерос. науч.-исслед. ин-т техн. эстетики. М., 2011. 362с. 6. Дубинський В. П. Скоробогатько О.В. Ерго- номічний аспект формування архітектурного партеру сучасного міста. Науковий вісник бу- дівництва. 2018. Том 92(№2). С. 69-73. 7. Беляева Е. Л. Архитектурно-пространствен- ная среда города как объект зрительного вос- приятия. М.: Стройиздат, 1977. 127с. 8. Мироненко В.П., Сопов Д.В. Когнитивный диссонанс в восприятии архитектурного про- странства. Науковий вісник будівництва. 2017. Том 87(№1). С. 39-42. 9. Глазычев В. Л. Город без границ. М.: Territo- riia budushchego, 2011. 400с. Дубинский В.П., Скоробогатько А.В. ПРИН- ЦИПЫ ФОРМИРОВАНИЯ АРХИТЕКТУР- НОГО ПАРТЕРА СОВРЕМЕННОГО ГОРОДА. В данной статье были проанализированы условия формирования архитектурного партера, выявлено три аспекта при которых происходит организация архитектурного партера, и были выявлены прин- ципы формирования архитектурного партера со- временного города. Ключевые слова: архитектурный партер, зона ближнего восприятия в архитектуре, градострои- тельный партер, городской партер, принципы фор- мирования архитектурного партера современного города. Dubinskiy V.P., Skorobohatko O.V. THE PRINCI- PLES OF FORMATION OF ARCHITECTURAL PARTEREE OF MODERN CITY. In this article the conditions for the formation of the architectural par- terre were analyzed, three aspects were revealed dur- ing which the organization of the architectural parter was organized, and the principles of the architectural part of the modern city were identified. Keywords: architectural parterre, a zone of the nearest perception in architecture, a town-planning parterre, a city parterre, principles of formation of architectural parterre. DOI: 10.29295/2311‒7257‒2019‒96‒2‒8‒14 УДК 72.03 + 725.2 Smolenska S.A., Borysenko A.S. Kharkiv National University of Civil Engineering and Architecture (Sumska street, 40, Kharkiv, 61002, Ukraine еmail: smollana@gmail.com, argeciy@gmail.com; orcid.org/0000-0002-4953-9563, orcid.org/0000-0001-5629-2768) THE SHIFT OF PERSPECTIVE IN SHOPPING CENTER DESIGN IN 2000-2010S The article is dedicated to studying modern world trends in shopping center design. An analysis of contem- porary theoretical publications on the subject is conducted in order to accomplish that goal, accompanied by the most illustrative examples showcasing changes in functioning, composition and design of shopping centers in 2000-2010s. Consequently, assumptions according to the causes of perceived changes in design paradigm are made, and its consequences for the structure, essential parts and image of shopping centers are elaborated upon. First of all, this leads to the heightened role of center’s ability to provide a unique experience of making a purchase, as opposed to simply providing goods, in light of the rapid growth of e- commerce. Another important development is the trend towards mixed-use and social role of connective transit-recreational spaces of shopping complexes, accompanied by the requirement of greater awareness of local populace’s needs and way of life. Last but not the least, an increased interest in shopping center’s artistic image’s authenticity is observed. Additional possibilities in that regard can be found in the use of methods of placemaking in creating the center’s environment, as well as the involvement of regional cul- tural resources in its design. Keywords: shopping mall, shopping center, sustainable development, public space, connective transit-rec- reational space, placemaking. Introduction. A series of problems in the field of large shopping malls design has become apparent in 1990-2000s, being the most prominently present in USA markets. For a time, periodical publications spoke about the “death” of shopping mall as a