International Journal of Research Publication and Reviews, Vol 4, no 4, pp 1386-1394 April 2023 International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com ISSN 2582-7421 Assessment of Risk Tolerance and Investment Pattern of Working Women- A Pragmatic Approach within Metropolitan Cities Dr Nouran Ajabnoor 1 , Dr Syed Mohammad Faisal 2 1,2 Assistant Professor, Management Department, Applied College, Jazan University, Saudi Arabia., nyusuf@jazanu.edu.sa, dfaisal@jazanu.edu.sa ABSTRACT Behavioral factors play a significant role in influencing investment decisions, and it is no different for women who have experienced significant changes in their roles and economic standing in recent years. As women have become increasingly independent and involved in various facets of society, they have also started actively investing their surplus funds. However, several factors impact their investment decisions, including their risk tolerance, influence from family and friends, and availability of investment options. The results of the study revealed that several factors significantly impact investment decisions among Indian working women. Attachment to the investment, the source of information, risk tolerance, quality of life, and independent decision-making were identified as the most crucial factors. The study found that women who felt a strong emotional attachment to their investments were more likely to invest, whereas those who relied only on their family and friends for investment advice were less likely to invest. Risk tolerance also emerged as a crucial factor, with women who were willing to take risks being more likely to invest. The study also revealed that women who had a better quality of life were more likely to invest, indicating that financial stability and security are crucial for investment decisions. Additionally, women who made independent decisions about investments were more likely to invest, as they felt more in control of their finances. Key Words: Risk tolerance, Investment decision, Investors, Economic independence, working women Introduction The possibilities provided to women prepared the road for their economic independence, and their involvement in the economic, political, and social spheres has significantly expanded .The prosperity and growth of a nation are determined by the status and growth of its women, who not only make up half of its population but also affect the growth of the other half (Agarwal, Amromin, Ben-David, Chomsisengphet, & Evanoff, 2015). During the past many millennia, the position of women in India has undergone numerous major changes. From their status as men's equals in antiquity through the low periods of the Middle Ages and the pursuit of equal rights by a huge number of reformers, the history of women in India has been tumultuous. Currently, women have the key to their own happiness; hence, they must carefully handle their finances and assets (Brooks, Sangiorgi, Hillenbrand, & Money, 2018). Women must consistently save; even the smallest portion of their spare income must be invested prudently. For societies with inadequate economic growth, savings and investment programs are vital (Zahera & Bansal, 2018). There is a need for saving mobilization, which comprises advocating for the need to increase savings in order to improve economic policies. Women have a particular predisposition for saving, which is increasingly accompanied by an interest in investing (Hoffmann & Post, 2017). Even in the past, when women relied primarily on the income of others, they saved for both emergencies and future needs. A range of reasons have contributed to the growth of India's newly emerging middle-class working women (Hanaoka, Shigeoka, & Watanabe, 2018). To reap the advantages of long-term investments in the form of higher returns, working women today highlight the importance of investing and begin investing early in life. The life-altering impacts of employment have been both a cause and an effect of the socioeconomic liberation of Indian women (McIlwraith, 2021). Globally, the economic condition and personal status of women have seen significant upheaval in recent years. Women own the key to their own happiness; thus, they must carefully handle their finances and assets (Kuzniak, Rabbani, Heo, Ruiz-Menjivar, & Grable, 2015a). Women must consistently save; even the smallest portion of their spare income must be invested prudently. For societies with inadequate economic growth, savings and investment programs are vital. There is a need for saving mobilization, which comprises advocating for the need to increase savings in order to improve economic policies. Women have a particular predisposition for saving, which is increasingly accompanied by an interest in investing (Hanaoka et al., 2018; Kuzniak et al., 2015a; Sharma & Chaturvedi, 2021; Trujillo-Barrera, Pennings, & Hofenk, 2016). Even in the past, when women relied primarily on the income of others, they saved for both emergencies and future needs. A range of reasons have contributed to the growth of India's newly emerging middle-class working women (McIlwraith, 2021). To reap the advantages of long-term investments in the form of higher returns, working women today highlight the importance of investing and begin investing early in life. The life-altering impacts of