_____________________________________________________________________________________________________ *Corresponding author: Email: fidelia19001@mail.unpad.ac.id; Asian J. Fish. Aqu. Res., vol. 21, no. 6, pp. 1-12, 2023 Asian Journal of Fisheries and Aquatic Research Volume 21, Issue 6, Page 1-12, 2023; Article no.AJFAR.97303 ISSN: 2582-3760 Survey on the Effects of Internet Technology in the Marketing Development of Betta Fish (Betta splendens Regan 1910) in the Muara Fish Market, Bandung City Fidelia Fiona a* , Ine Maulina a , Titin Herawati a and Asep Agus Handaka a a Fisheries Study Program, Faculty of Fisheries and Marine Sciences, Padjadjaran University, Jl Raya Jatinangor KM 21, Sumedang-45363, Indonesia. Authors’ contributions This work was carried out in collaboration among all authors. All authors read and approved the final manuscript. Article Information DOI: 10.9734/AJFAR/2023/v21i6555 Open Peer Review History: This journal follows the Advanced Open Peer Review policy. Identity of the Reviewers, Editor(s) and additional Reviewers, peer review comments, different versions of the manuscript, comments of the editors, etc are available here: https://www.sdiarticle5.com/review-history/97303 Received: 27/02/2023 Accepted: 22/03/2023 Published: 25/03/2023 ABSTRACT This fisheries sector can be used as a mainstay in overcoming the existing economic crisis. Aquaculture is part of fisheries and has quite potential in Bandung, especially ornamental fish cultivation. Ornamental fish in Indonesia has different types and commodities and also has high economic value in the fisheries sector. This is due to the increase in ornamental fish enthusiasts, both domestic and foreign has increased a bit, especially during the COVID-19 pandemic. Ornamental fish commodities from Indonesia have been able to compete to enter various existing markets. One of the ornamental fish favored by the public is the ornamental betta fish ( Betta Original Research Article