Jurnal ARASTIRMA Universitas Pamulang Vol. 2, No. 2 Agustus 2022: 277 - 285 P-ISSN 2775–9695 E-ISSN 2775-9687 277 PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. OUTLETZ WORLDWIDE INDONESIA Reza Khairul Hadi 1 , Sunanto 2 , Nurmin Arianto 3 Fakultas Ekonomi Dan Bisnis, Universitas Pamulang Email: dosen02643@unpam.ac.id ABSTRACT Purpose. The purpose of this study was to determine the effect of product quality on PT. Outletz Worldwide Indonesia Partially, to determine the effect of service quality on PT. Outletz Worldwide Indonesia Partially and to find out how much influence product quality and service quality have on customer satisfaction at PT. Simultaneous Worldwide Indonesia Outlets. Methods. This research uses descriptive analysis method with quantitative method approach and validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient, coefficient of determination, t test and f test. Findings. Based on the results of the study, it shows that product quality and service quality have a simultaneous positive effect on customer satisfaction. The higher the product quality and service quality, the more customer satisfaction will increase. Vice versa, if the product quality and service quality are low, customer satisfaction will also decrease. From hypothesis testing using statistical test F count > F table or (20.314 > 4.90 ), this is also reinforced by probability 0.000 < 0.01. Thus H0 is rejected and H1 is accepted. This means that there is a positive and significant effect simultaneously between product quality and service quality on customer satisfaction. The contribution of the influence of product quality and service quality simultaneously is 34.8% while the remaining 65.2% is influenced by other factors. Implication. Employees of PT Outletz Worldwide Indonesia are responsive in helping customers, therefore PT Outletz Worldwide Indonesia must further improve its services by responding faster and responding to customer complaints. Keywords. Product Quality; Service Quality; Customer Satisfaction. ABSTRAK Tujuan. Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Produk pada PT. Outletz Worldwide Indonesia secara Parsial, untuk mengetahui Pengaruh Kualitas pelayanan pada PT. Outletz Worldwide Indonesia Secara Parsial dan untuk mengetahui seberapa besar pengaruh kualitas Produk dan kualitas pelayanan terhadap kepuasan pelanggan pada PT. Outletz Worldwide Indonesia secara Simultan. Metode. Penelitian ini menggunakan metode analisis deskriptif dengan pendekatan metode kuantitatif dan uji validitas, uji realibilitas, uji normalitas, uji multikolinearitas, uji autokolerasi, uji hetereoskeasitas, uji regresi linier sederhana, uji regresi linier berganda, koefisien korelasi, koefisien determinasi, uji t dan uji f. Hasil. Berdasarkan hasil penelitian, menunjukkan bahwa kualitas produk dan kualitas pelayanan berpengaruh positif secara simultan terhadap kepuasan pelanggan Semakin tinggi kualitas produk dan kualitas pelayanan maka akan semakin meningkatkan kepuasan pelanggan. Demikian pula sebaliknya, jika kualitas produk dan kualitas pelayanan rendah