Proceedings of The Association of Collegiate Marketing Educators (2015) i PROCEEDINGS OF THE ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS Houston, Texas March 12-13, 2015 Organizing Committee President Prashant Srivastava, Drexel University Program Chair Vivek S. Natarajan, Lamar University Vice President for Membership Renée Gravois, Sam Houston State University Secretary Irfan Ahmed, Sam Houston State University Treasurer Patrick D. “Pat” Fountain, East Central University Webmaster Stacey Bolin, East Central University Past President Nacef Mouri, International University of Rabat Proceedings Editor Qiang Fei, Prairie View A&M University Panel, Workshop and Special Session Coordinators Irfan Ahmed, Sam Houston State University Patrick D. “Pat” Fountain, East Central University Renée Gravois, Sam Houston State University Maxwell Hsu, University of Wisconsin-Whitewater Sanjay Mehta, Sam Houston State University Vivek S. Natarajan, Lamar University Madhav Pappu, Texas A&M University Lou Pelton, University of North Texas Mel F. Zuberi, St. John Fisher College Board of Directors Maxwell Hsu, University of Wisconsin-Whitewater Kishwar Joonas, Prairie View A&M University Sharon Thach, Tennessee State University Vaidotas Lukosius, Tennessee State University Nacef Mouri, International University of Rabat Recipient of the 2015 McGraw-Hill Education Distinguished Paper Award Is Tourism-Led-Growth (TLG) Hypothesis Valid In China? Maxwell Hsu, University of Wisconsin-Whitewater Jun-Zhou Zhang, Xiamen University Yamin Ahmad, University of Wisconsin-Whitewater Recipient of the 2015 Federation of Business Disciplines Outstanding Educator Award David P. Paul, III, Monmouth University All authors retain their original copyrights for materials presented in these Proceedings of The Association of Collegiate Marketing Educators and papers are included herein with the permission of the authors. Any reproduction beyond the fair use doctrine recognized by United States copyright statute and case law is prohibited without the explicit permission of the author or authors of material to be reproduced.