NANYANG TECHNOLOGICAL UNIVERSITY SCHOOL OF SOCIAL SCIENCES “They are just 2D pixels” Understanding the Motivation behind Gacha Gamers Tan Yi Hong Assoc Prof Pang Shu Min Joyce Dr Lim Yang Teck Kenneth A Final Year Project submitted to the School of Social Sciences, Nanyang Technological University in partial fulfilment of the requirements for the Degree of Bachelor of Social Sciences in Psychology Year of Publication: 2023