QUAESTUS MULTIDISCIPLINARY RESEARCH JOURNAL 190 AN APPLICATION OF THE PIPRECIA AND WS PLP METHODS FOR EVALUATING WEBSITE QUALITY IN HOTEL INDUSTRY Dragisa STANUJKIC, Darjan KARABASEVIC, Cipriana SAVA Abstract: In the situation of a dynamic market and increasingly demanding consumers, there is a need for more efficient business in organizations. The organization's business is unthinkable without the support of modern information systems. Therefore, the Internet becomes a key resource for success in increasingly competitive business conditions. Information technology has an important role in tourism. The Internet has changed distribution channels and thus has enabled direct communication between suppliers and end users. Website quality is of great importance when it comes to competitiveness and to maintain the competitiveness. Therefore, this paper aims to present a new multiple-criteria decision-making (MCDM) model based on the use of Weighted Sum Preferred Levels of Performances (WS PLP) for selecting alternatives and Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA) method for determining weights of the evaluation criteria. Usability and efficency is demonstrated in a conducted numerical example of webiste evaluation of the hotels in Timok region (Eastern Serbia). Keywords: PIPRECIA, WS PLP, MCDM, hotels, websites. INTRODUCTION The Internet has become one of the most effective communication tools, and it is the fastest growing medium of communication. As a result, many companies have adopted and used the benefits it provides. The ability to promote products and services, as well as their online sales, are some of the significant benefits that the Internet provides. Also, the Internet market significantly influenced the increase in competitiveness, which required additional efforts from the organization in terms of the speed of realization and planning of procurement, services and better access to end users. Today, there are almost no organizations that do not have a web presentation, so web presentations represent an "ID card" of today's organizations, which enables them to become visible on the Internet. Therefore, web presentations become a significant factor in the business that allows us to keep pace with other organizations and maintain competitive advantage on the one hand, while on the other hand it enables attracting new customers (Stanujkic et al. 2017b). In the area of tourism and hotel management, the Internet has enabled the promotion of hotels and tourism destinations. Hotels, travel agencies and tourist organizations already have recognized the advantages of using websites, and for a longer period of time its advantages are used.