www.ajbms.org Asian Journal of Business and Management Sciences
ISSN: 2047-2528 Vol. 1 No. 11 [100-108]
©Society for Business Research Promotion | 100
Impact of Information Technologies (IT) Implementation on Over\all
TSC Performance
Gengeswari, Krishanpillai
Faculty of Business and Finance,
Universiti Tunku Abdul Rahman, Jalan Universiti,
Bandar Barat, 31900 Kampar, Perak, Malaysia.
E-mail: gengeswarik@utar.edu.my
Abu Bakar, Abdul Hamid
Faculty of Management and Human Resource Development,
Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia.
E-mail: m-abakar@utm.my
Siti Zaleha, Abdul Rashid
International Business School, UTM International Campus, Level 15,
Yayasan Selangor Building, Jalan Raja Muda Abdul Aziz, 50300,
Kampung Baru, Kuala Lumpur ,
E-mail: Malaysia. szaleha@ibs.utm.my.
Gengeswari, Krishanpillai (Corresponding Author)
Faculty of Business and Finance, Universiti Tunku Abdul Rahman,
Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia.
E-mail: gengeswarik@utar.edu.my.
ABSTRACT
Tourism sector is known for its sophistication and interdependency where
performance of one player would greatly influence the business operations of
others in the sector. Hence, practices of supply chain management (SCM) have
become a must for firms within this sector to coordinate their business
operations. Despite the growing importance of SCM practices within tourism
sector, only few empirical researches have been done in the area of tourism
supply chains (TSC). Accordingly, this study attempts to empirically explore
supply chain practices within Malaysian tourism firms with the focus on the
impact of information technologies (IT) implementation towards overall TSC
performance. About 331 questionnaires were electronically mailed to tour
operators and agents where the response rate was about 36%. Findings
indicate that IT implementation significantly influences the overall TSC
performance where firms with advanced IT implementation level tend to enjoy
a better growth in the overall TSC performance.
Keywords: Supply chain management, tourism supply chains, information
technologies, performance measures.
1.0 INTRODUCTION
Tourism sector is claimed to be the world’s most important industrial sectors with two
times growth for the last 30 years (Walker, 2009). Despite the increasing security concerns
due to terrorism attacks and slow economy recovery, it is claimed that the long term
prospects for tourism appear to be good (Walker, 2009) where it is expected that
international arrivals will reach more than 1.56 billion by the year 2020 (WTO, 2010).
Until very recently, there are limited researches, both empirical and conceptual, which
examine the concept of SCM within tourism sector (e.g. Muchina and Popovici, 2008; Kozak