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Chapter 6
DOI: 10.4018/978-1-4666-8259-7.ch006
ABSTRACT
The Indian Agriculture has been an area with varied challenges. This sector is responsible for the growth
rate and generating a per capita income. This sector generates a whopping 28% of the total GDP of
India and over 15% of the total exports. The usage of Internet and phone technology can fll these gaps
to a large extent. A continuous two way interaction among the farmers and agricultural scientists will
ensure agricultural extension. A landmark step was taken on January 21, 2004 when the Department of
Agriculture & Cooperation, launched Kisan Call Centers (KCC) with the help of the extensive telecom
industry to deliver extension services to the farming community. The main purpose of these call centers
is to answer the queries raised by the farmers in their local language, on continuous basis. At present
the Kisan Call Centers are running from 14 locations all over India. In this chapter, we are trying to
analyze how this strategy to help the farming community was introduced and how it is being implemented.
INTRODUCTION
The role of agriculture in India’s socio-economic development is inherent since ancient times. Even today
The Impact of Kisan Call
Centers on the Farming Sector
Kartik Chachra
Institute of Management Technology Ghaziabad,
India
Gowtham Seelam
Institute of Management Technology Ghaziabad,
India
Harshit Singh
Institute of Management Technology Ghaziabad,
India
Mayukh Sarkar
Institute of Management Technology Ghaziabad,
India
Anshul Jain
Institute of Management Technology Ghaziabad,
India
Ankush Jain
Institute of Management Technology Ghaziabad,
India