International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 7 No. 3, May 2020, pages: 11-21 ISSN: 2395-7492 https://doi.org/10.21744/irjmis.v7n3.881 11 The Effect of Experiential Marketing, Social Media Marketing, and Brand Trust on Repurchase Intention in Ovo Applications Nyoman Sri Subawa a Ni Wayan Widhiasthini b Ni Putu Meiliana Wulan Sari Suastika c Article history: Abstract Submitted: 18 January 2020 Revised: 09 February 2020 Accepted: 27 March 2020 This research was conducted to determine the effect of experiential marketing, social media marketing, and brand trust partially on repurchase intention. This research was conducted on OVO application users in Denpasar City. This study uses a quantitative approach. Respondents have taken as many as 160 respondents with a Non-probability sampling technique with the purposive sampling method. In research data obtained through the distribution of questionnaires. The testing method used in this study is the Linear Regression Test. The results in this study are experiential marketing, social media marketing, and brand trust partially positive and significant effect on repurchase intention. Keywords: brand trust; experiential marketing; Ovo applications; repurchase intention; social media marketing; International research journal of management, IT and social sciences © 2020. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/). Corresponding author: Nyoman Sri Subawa, Faculty of Economic and Business, Universitas Pendidikan Nasional Jl. Bedugul No. 39, Denpasar, Bali, Indonesia. Email address: shribawa@undiknas.ac.id a Universitas Pendidikan Nasional, Indonesia b Universitas Pendidikan Nasional, Indonesia c Universitas Pendidikan Nasional, Indonesia brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by SLOAP - Scientific & Literature Open Access Publishing