Primary Care Collaboration to Improve Diagnosis and
Screening for Colorectal Cancer
Gordon D. Schif, MD; Trudy Bearden, PA-C; Lindsay Swain Hunt, MEd; Jennifer Azzara, MM; Jay Larmon, MBA;
Russell S. Phillips, MD; Sara Singer, PhD, MBA; Brandon Bennett, MPH; Jonathan R. Sugarman, MD, MPH;
Asaf Bitton, MD, MPH; Andrew Ellner, MD
Background: Colorectal cancer (CRC) is a leading cause of cancer death, reducible by screening and early diagnosis, yet
many patients fail to receive recommended screening. As part of an academic improvement collaborative, 25 primary care
practices worked to improve CRC screening and diagnosis.
Methods: The project featured triannual learning sessions, monthly conference calls, practice coach support, and monthly re-
porting. The project phases included literature review and interviews with national leaders/organizations, development of driver
diagrams to identify key factors and change ideas, project launch and practice team planning, and a practice improvement phase.
Results: The project activities included (1) inventory of barriers and best practices, (2) driver diagram to drive improve-
ments, (3) list of changes to try, (4) compilation of lessons learned, and (5) five key changes to optimize screening and follow-
up. Practices leveraged prior transformation eforts to track patients for screening and follow-up during and between ofce
visits. By mapping processes, testing changes, and collecting data, sites targeted opportunities to improve quality, safety, ef-
ficiency, and patient and care team experience. Successful change interventions centered around partnering with gastroenterology,
engaging leadership, leveraging registries and health information technology, promoting alternative screening options, and
partnering with and supporting patients. Several practices achieved improvement in screening rates, while others demon-
strated no change from baseline during the 10-month testing and implementation phase (July 2014–April 2015).
Conclusion: The collaborative efectively engaged teams in a broad set of process improvements with key lessons learned related
to barriers, information technology challenges, outreach challenges/strategies, and importance of stakeholder and patient engagement.
D
espite its status as the second leading cause of cancer
death in the United States and a leading cause of mal-
practice claims, with availability of a number of proven
screening modalities, colorectal cancer (CRC) diagnosis and
screening remains suboptimal in practice.
1–6
Screening
methods can detect cancer at an early and more treatable
stage and prevent cancers that may arise from polyps that
can be detected and resected. An estimated 60% of CRC
deaths in the United States are preventable with regular testing
of adults ages 50 to 75 years, but one third of the popula-
tion has not been tested as recommended, with even lower
screening rates in some states and underserved
populations.
1,7–13
Screening and diagnostic testing of higher-
risk patients (for example, patients with rectal bleeding,
positive family history) is also suboptimal.
8,9
Primary care
is a crucial catalyst for promoting CRC screening
10
and cre-
ating population-based, team-enabled screening programs
within primary care sites can increase rates of screening.
11
Despite large-scale public awareness campaigns to en-
courage screening, there is clearly a need for health care
delivery organizations, particularly those delivering primary
care, to pursue improvement strategies to increase CRC
screening and timely diagnosis.
12,13
To make significant pro-
gress on CRC at a time of great demand for overall
improvements in the efciency and efectiveness of care, or-
ganizations must address myriad barriers and challenges that
patients and clinicians encounter in navigating CRC screen-
ing and diagnostic modalities.
1,14,15
In 2012 the Harvard Medical School Center for Primary
Care partnered with 19 Harvard-afliated primary care prac-
tices afliated with six major health systems to create a learning
community dedicated to improving the experience of care
for patients, staf, clinicians, and trainees in primary care,
as well as the quality and cost of care.
16
This efort, called
the Academic Innovations Collaborative (AIC), focused on
eight Change Concepts for Practice Transformation,
17
and
during an initial 24-month period (July 2012–June 2014)
the participating practices achieved measurable improve-
ments in core infrastructure domains for practice improvement
and statistically significant improvements in team dynam-
ics and trainee experience.
18
At the end of these two years,
the collaborative had the opportunity to build on the mo-
mentum by continuing for a second two years (July 2014–
June 2016) supported by funding from CRICO, the
nonprofit medical malpractice insurer serving the Harvard
medical community. This phase of the collaborative, called
the AIC Comprehensive, Accessible, Reliable, Exceptional
and Safe (CARES) Initiative, was built on the foundation
of team-based care to improve patient safety in participat-
ing practice sites and systems by reducing missed and delayed
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© 2017 The Joint Commission. Published by Elsevier Inc. All rights reserved.
http://dx.doi.org/10.1016/j.jcjq.2017.03.004
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The Joint Commission Journal on Quality and Patient Safety 2017; ■■:■■–■■