Int. J. Environment, Workplace and Employment, Vol. 4, No. 4, 2018 347
Copyright © 2018 Inderscience Enterprises Ltd.
Energy saving behaviour among individuals in two
different contexts: analysing the individuals’ energy
saving behaviour at home and workplace
Rambalak Yadav*
Institute of Management Technology,
Hyderabad, Telangana, 501218, India
Email: rbyadav1988@gmail.com
*Corresponding author
Vikas Chauhan
Prestige Institute of Management and Research,
Indore, Madhya Pradesh, India
Email: vikas.bioinformatics@gmail.com
Ankur Srivastava
ICFAI Business School,
IFHE University,
Hyderabad, Telangana-501203, India
Email: asrivastava@ibsindia.org
Abstract: The present research attempts to study the energy saving behaviour
among individuals in two different contexts: at home and at the workplace. The
study proposed and tested a model in which, value orientation, environmental
concern, perceived consumer effectiveness (PCE) and personal norm to have an
influence on the energy saving behaviour. A total of 359 usable responses was
collected via an online survey in India. The data were analysed using structural
equation modelling. The findings reported that the altruistic value positively
influences the environmental concern, PCE and personal norm which further
influences the energy saving behaviour at home (SBH). However, PCE was not
found to have any significant impact on individuals’ energy saving behaviour
in the workplace. Further, a significant difference between individual energy
saving behaviour at two different contexts was also reported. Based on the
findings of the study, implications for energy savings are also discussed.
Keywords: altruistic value; environmental concern; energy saving behaviour;
PCE; perceived consumer effectiveness; personal norm.
Reference to this paper should be made as follows: Yadav, R., Chauhan, V.
and Srivastava, A. (2018) ‘Energy saving behaviour among individuals in two
different contexts: analysing the individuals’ energy saving behaviour at home
and workplace’, Int. J. Environment, Workplace and Employment, Vol. 4,
No. 4, pp.347–363.