Volume 14 • Issue 4 • 2022 77 Engineering Management in Production and Services received: 11 August2022 accepted: 1 December 2022 Muafi Muafi Ahmad Johan Role of remote transformational leadership on service performance: evidence in Indonesia A B S T R A C T This study examined and analysed the role of remote transformatonal leadership in business strategy consensus by considering the contngency of compettve intensity and organisatonal learning culture. The populaton of this study are owners or service managers of start-up business companies in the provinces of DIY and East Java. The sampling technique used was a purposive sampling method with a sample size of 231 managers. The data was collected through the distributon of questonnaires and interviews with several key service managers who represent their companies. Euclidean Distance Simple Regression and Euclidean Distance Simple Regression Moderaton were used as the statstcal processing tools. The results of this study proved a ft between each business strategy typology with each contngency variable examined in this study. It was also found that transformatonal leadership could strengthen the relatonship patern. The contngency approach is crucial because situatons and conditons between organisatons may vary depending on the company’s internal (organisatonal learning culture) and external (compettve intensity) environment, especially in the era of the Covid-19 pandemic. Contngency ft in the organisatonal strategy needs to be assessed so that the service performance can be improved and sustainable in the long term. This situaton and conditon will improve when strengthened by the role of remote transformatonal leadership. K E Y W O R D S compettve intensity, organisatonal learning culture, remote transformatonal leadership, service performance 10.2478/emj-2022-0032 Muaf Muaf Universitas Islam Indonesia, Indonesia ORCID 0000-0002-5078-4670 Corresponding author e-mail: muaf@uii.ac.id Ahmad Johan Sekolah Tinggi Ilmu Administrasi Bandung, Indonesia ORCID 0000-0003-1251-6728 Introduction Undeniably, the Covid-19 pandemic positively afected several start-up sectors, particularly payment systems, logistics, agriculture, and health. On the other hand, the tourism, e-commerce, and maritime sectors were severely hit (cohive.space.com, 2021). Most pop- ulations in these business start-ups are millennials with a high digital presence, even though some have only entered cyberspace for the frst time (Kriswinanto, 2020). Te Province of DIY and East Java, Indonesia, pages: 77-93 Muaf, M., & Johan, A. (2022). Role of remote transformational leadership on service performance: evidence in Indonesia. Engineering Management in Production and Services, 14(4), 77-93. doi: 10.2478/emj-2022-0032 © 2022 M. Muaf and A. Johan This work is published under the Creatve Commons BY-NC-ND 4.0 License.