www.astesj.com 1474 Social Engineering to Establish Digital Culture in Higher Education Tedi Priatna 1,* , Dian Sa’adillah Maylawati 2,3 , Hamdan Sugilar 4 , Muhammad Ali Ramdhani 2 1 Department of Islamic Education, UIN Sunan Gunung Djati Bandung, Indonesia 2 Department of Informatics, UIN Sunan Gunung Djati Bandung, Indonesia 3 Faculty of Information and Communication Technology, Universiti Teknikal Malaysia Melaka, Malaysia 4 Department of Mathematics Education, UIN Sunan Gunung Djati Bandung, Indonesia A R T I C L E I N F O A B S T R A C T Article history: Received: 18 September, 2020 Accepted: 12 December, 2020 Online: 21 December, 2020 This study aims to discuss the establishment of digital culture in higher education as an effort of higher education to align themselves with the development of science and technology so that that higher education is always at the forefront in the enforcement and provide high-quality education. The method used in this study is a qualitative method, which analyzes the causal relationship between the dimensions studied. Observation and literature review used as the main source of data/ information analyzed in this study. The analysis results showed that social engineering is an effective medium of modifying values, subjective norms, and rules for the creation of digital culture. The implication of this research shows that social engineering is an important activity that must be scheduled periodically by higher education as a medium for strengthening organizational culture to increase the capacity of human resources. Keywords: Digital Culture Digital Behavior Higher Education Information Technology Organizational Culture Social Engineering 1. Introduction World civilization moves together with the rapid development of information technology. The utilization of digital technology in all aspects of social life enters almost all lines of activities that regulate community life, including in the education field [1, 2]. In Indonesia, higher education as an educational institution has the task of carrying out the Tridharma Perguruan Tinggi/ Higher Education Tridharma, namely education, research, and community service [3]. For carrying out functions optimally, higher education required to improve their business processes by adapting and adopting technology continually. The mastery of science and technology is substantive and elementary in the development of superior and modern universities. The diffusion of technology in business processes of higher education believed can create better performance in carrying out higher education Tridharma. Technology diffusion is an adaptation of higher education to its environment, by changing values, and making the work patterns of the academic community more systematic and efficient. One form of change from the diffusion of technology is the change of work culture into digital work patterns after this referred to as digital culture. The digital culture was born from the phenomenon of digitalization in human civilization. Digital culture occurs because of the increasing uniqueness and importance of the technology application that encourages people to think about the importance of transforming significantly and dramatically [4]. Where finally, technology has an important role and becomes a necessity in the development of social culture [5,6]. Digitalization is a simplification of information material in the form of binary code or the integration of communication technology with computer logic. Data conversion methods have advantages in increasing the flexibility of handling, storing, processing, and sending data. The flexibility offered by the digitization process facilitates the process of transmitting and manipulating information materials that have an economic impact on a network, where information materials can be disseminated more efficiently among network users [7]. ASTESJ ISSN: 2415-6698 * Corresponding Author: Tedi Priatna, Email: tedi.priatna@uinsgd.ac.id Advances in Science, Technology and Engineering Systems Journal Vol. 5, No. 6, 1474-1479 (2020) www.astesj.com https://dx.doi.org/10.25046/aj0506177