Available online at: https://jtos.polban.ac.id/index.php/jtospolban Journal of Tourism Sustainability Volume 1 Nomor 1, 2021:43-51 ISSN 2798-8333 DOI: 10.35313/jtos.v1i1.6 Page | 43 Implementation of Interactive Planning To Propose Strategic Solution for Tourism Promotion Rikantini Widiyanti 1 *, Narendra Radi Muhammad 2 Abstract Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector. Keywords: Tourism Promotion, Collaboration, Penta Helix, Interactive Planning INTRODUCTION  In many countries tourism becomes the strategic and priority sector for national development, especially in Indonesia (Fahmi, McCann, & Koster, 2015). Tourism is categorized into list of primary sectors in investment and economic development (Rosentraub & Joo, 2009). Optimizing the owned tourism resources in every region, country formulated strategic policy and tourism development program in various method (Dredge & Gymothy, 2017). Tourism branding is one of key strategic by comprehensive plan then will be implemented massive and consistently. Tourism branding implementation conducted simultaneously such as promotion, funds support, and suitable environment brings the opportunity to create explosive tourism growth (Irianto, 2017). Tourism is an activity spending leisure time by visiting some destinations to escape from routine activity. Tourist will choose destination that suitable with their preference and condition. So, regularly tourist will search the information about the destination before going and spending time in destination. The information usually can be accessed from friends or family, newspaper, travel agent, and now in social media or website. Tourist could evaluate the information in order to get considerable decision especially while there are some reviews from other tourists. In technology era, information can be easily accessed by anyone, anytime, and anywhere they are. Moreover, the information that provided by using internet for many tourists around the world have a big impact to their destination choice (Pesonen, 2014). Therefore, digital platform such as website become an important tool not only to promote but also to determine satisfaction of tourist experience (Baggio, Mottironi, & Corigliano, 2011). Correspondence address: Email : rikantini@polban.ac.id Address : Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559 1 Program Studi Usaha Perjalanan Wisata, Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Bandung, Indonesia * 2 Program Magister Sains Terapan, Fakultas Sekolah Bisnis Management, Institut Teknologi Bandung, Bandung, Indonesia