LADU: Journal of Languages and Education 2022 VOL. 3, NO. 1, 27–33 DOI: https://doi.org/ 10.56724/ladu.v3i1.176 p-ISSN 2774-2083 e-ISSN 2774-194X CONTACT Syifa Fauzia  sfauzia20@gmail.com © 2022 Syifa Fauzia. Published by Mitra Palupi. This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/). Analysis of social values in the Somat Family cartoon show episode “Dudung Is Lost” Syifa Fauzia Universitas Djuanda, Jawa Barat, Indonesia ABSTRACT Background: Social value is a valuable thing that has to do with the interrelationships and relationships between individuals and other individuals. As social creatures, interaction activities are well adapted and interesting through conventional entertainment media, one of which is cartoon shows. Purpose: The purpose of this study is to find out the social values contained in the "Dudung Is Lost" episode of the Somat Family Cartoon Design and methods: The research method used in this study is a qualitative research with a descriptive qualitative research type. The data analysis applied in this research is using the critical discourse model of Norman Fairclough. Results: The results of the implementation of this research reveal that there are many social values that can be taken in the Somat Family Cartoon Episode "Dudung Is Lost", including 1) the value of empathy, 2) helping each other, and 3) liking to give advice. These three social values are deliberately included in the Somat Family Cartoon show to provide educational value. Especially when it was disseminated in Indonesia where the majority of the targeted audience were children. Keywords: Social values, Cartoon Shows, Norman Fairclough Introduction Social is one of the words that comes from the word "Socius" which in the Greek language means community or friends. Meanwhile, based on the definition of the Big Indonesian Dictionary (2001: 1085) the word social can be defined as defined by the community as well as attention to the interests that exist in the surrounding environment such as being helpful, generous to others and so on. This means that social is human behavior that does not think about each other's personality, but also attaches importance to general matters, does not have selfish and individualistic characteristics, but does act for togetherness and the interests of the general public. Value is something that is considered good, that is coveted by the community, then what is expected and also considered that this is important for the community (Subiyakto & Mutiani, 2019). In addition, value is also a property that lies in an object but is not the object itself (Susiati et al., 2020). This means that an object will have a value if the object has the ability and expertise to become the center of attention and be of interest to each individual. Based on the above understanding, it can be concluded that a social value is something that has a price and value in which there is a connection with the relations that occur between each of the human beings, and in the occurrence of this the emphasis is on the civilized human side and shows behavior that is willing to give everything. The intended social values will slowly but surely be implemented and also passed on to the next generation. So that the