ABDIMAS: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol.6(3) August 2021, 384-394 p-ISSN: 2721-138X e-ISSN: 2548-7159 hƩp://jurnal.unmer.ac.id/index.php/jpkm Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang Nur Hidayah 1 , Irfan Maulana 1 , Seto Priyambodo Suryawan 1 , Siti Nur Halimatus Sa’diah 1 , Sita Indriyani 2 , Latifur Rizka 2 1 Departemen Manajemen, 2 Departemen Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang, Jl. Tidar No. 21 Magelang, 56125, Indonesia ARTICLE INFO Received: 2021-01-24 Revised: 2021-03-06 Accepted: 2020-06-14 Keywords: Craftsman, Digital marketing, Woven bag ABSTRACT People in Pesidi village have an additional livelihood as woven bag craftsman. Many housewives become craftsman because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsman include the lack of product innovation, conventional sales systems, low selling prices resulting in low income, craftsman not having knowledge of digital marketing, and inventory buildup due to lack of sales. The purpose of this community service is to increase digital marketing knowledge and reduce the problems of woven bag craftsman. The methods used are socialization to local government and craftsman, training (lectures, simulations, and discussions), and assistance in making digital marketing. The results of the service are in the form of marketing innovation through digital marketing, an increase in income of 7%, an increase in the understanding of woven bag craftsman about digital marketing, and product sales with an online system via email, Facebook, Instagram, and market places available on digital platforms. ©2021 Published by University of Merdeka Malang. This is an open access article distributed under the CC BY-SA 4.0 license (https://creativecommons.org/licenses/by-sa/4.0/) How to cite: Hidayah, N., Maulana, I., Suryawan, S. P., Sa’diah, S. N. H., Indriyani, S., & Rizka, L. (2021). Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(3), xxx-xxx. https://doi.org/10.26905/abdimas.v6i3.5347 Corresponding author: Nur Hidayah: Tel. +62 293 362082 │ E-mail: hidanur266@gmail.com 1. PENDAHULUAN Pandemi COVID-19 memberikan dampak yang cukup besar di berbagai sektor industri terutama pada usaha mikro kecil menengah (UMKM). Hal ini disebabkan oleh berubahnya perilaku konsumen yang mengurangi kontak dengan orang lain dan beralih pada penggunaan alat pembayaran non tunai seperti e-money, prepaid, kartu debit/kredit, ponsel, dan sebagainya. Adanya perubahan perilaku konsumen ini para pelaku usaha mikro kecil menengah harus beradaptasi menggunakan teknologi agar dapat mempertahankan usaha. Akan tetapi, masih banyak pelaku usaha mikro kecil dan menengah yang memiliki pemahaman dan literasi terkait strategi branding dan marketing. Menurut Purwana et al. (2017) LPPM UNMER MALANG