American Journal of Information Systems, 2017, Vol. 5, No. 1, 21-26 Available online at http://pubs.sciepub.com/ajis/5/1/3 ©Science and Education Publishing DOI:10.12691/ajis-5-1-3 Consumer Perspectives Relative to Interpreting e-Commerce Acceptance in UAE Richmond Adebiaye 1,* , Theophilus D. Owusu 2 1 Information Systems, College of Business and Technology, Parker University, Dallas Tx, United States 2 Graduate Business School, Keiser University, Fort Lauderdale, USA *Corresponding author: richmond.adebiaye@yahoo.com Abstract The success of consumer e-commerce is perhaps based on its attractions. Increasingly diversified products create even more reason for consumers to be attracted to online purchasing. However, the proliferation of e-commerce has created a dilemma in determinant factors that drive consumer decisions. Using a survey methodology (N = 125), this study examines the correlations of known “antecedents to consumer acceptance of online shopping” in the United Arab Emirates (UAE). A binary logistic regression analysis is performed to predict how consumer attitudes, perceptions of website quality, and gender influence consumer e-commerce intentions. A positive correlation is revealed between perceived ease of website navigation and increased consumer trust in using the website. Additionally, perceived quality of the site is statistically significant to online purchasing. Consumer attitude toward e-commerce also correlates positively to e-purchase intentions. This study also reveals that consumer gender was not an influencing factor with any of the variables examined and to purchase intentions. Results from this study suggest the important influential relationship between consumer behavior patterns and consumer e-shopping decisions. Keywords: e-commerce, consumer attitudes, purchase intentions, online shopping acceptance Cite This Article: Richmond Adebiaye, and Theophilus D. Owusu, “Consumer Perspectives Relative to Interpreting e-Commerce Acceptance in UAE.” American Journal of Information Systems, vol. 5, no. 1 (2017): 21-26. doi: 10.12691/ajis-5-1-3. 1. Introduction The Internet has become an essential part of everyday life in the modern world. It has drastically improved sharing of thoughts, ideas, and beliefs between people in remote geographical locations across the globe, a feat previously considered impossible. In business, the Internet has revolutionized communication and information- sharing among stakeholders. manufacturers, trading partners, employees, and consumers reach across the borderless web through online relationship management systems to meet one another’s needs [12]. Government agencies and Higher Learning Institutions (HLIs) also rely on the Internet for research-based activities, learning, tendering, and resource sharing. Assuredly, the majority of business entities that properly utilize the Internet have reaped lucrative benefits. Among these are improved organizational performance, increased revenue, and reduced communication expenses while increasing the number of people communicating, an exponentially growing phenomenon [11]. Despite these benefits, it is evident that many people are still reluctant to engage in e-commerce, due to various concerns such as trust and delivery issues [5,6]. Trust issues result from a lack of touch and feel of the product, which makes consumers uncertain as to whether they will get the product they ordered. Delivery issues result from of delayed deliveries, a challenging problem, especially in cases of emergency. Other factors contributing to consumer reluctance include culture, attitudes and perception of the people from a given region, economic and demographic factors [10]. Researchers, however, argue that consumer behavior is a critical determinant of online shopping habits [1,2]. Consumer behavior is defined as the study of processes used by people, groups, and organizations to select, acquire and dispose of products, experiences, and services for utility purposes, and how this behavior impacts both the consumer and the society as a whole [14]. Volumes of research have been published on consumer behavior, which focused on psychology, sociology, and economics, as well as how perceptions affect consumer inclination toward engaging in online shopping. The United Arab Emirates (UAE) is generally regarded as a tourist hub. According to Vel and Rodrigues [16], e-commerce was introduced in the UAE in 2009. The country has since enthusiastically embraced online shopping, resulting in the UAE’s rank among the region’s top five nations participating in e-commerce [5,6]. This study examines the correlation between the advantages of online shopping and consumer intentions while web browsing. The results presented will provide clear consumer e-commerce behavioral patterns in the region, vital for effective policy formation.