World Applied Sciences Journal 17 (Towards the Traceability of Halal and Thoyyiban Application): 01-05, 2012 ISSN 1818-4952 © IDOSI Publications, 2012 Corresponding Author: Zurina Shafii, Islamic Finance and Wealth Management Institute/ Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Malaysia. Tel: +60193338509, E-mail: anakshafii@yahoo.com. 1 Halal Traceability Framework for Halal Food Production Zurina Shafii and W.M.N. Wan Siti Khadijah 1 2 Islamic Finance and Wealth Management Institute (IFWMI), 1 Universiti Sains Islam Malaysia, 71800, Bandar Baru Nilai, Negeri Sembilan, Malaysia Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, 2 71800, Bandar Baru Nilai, Negeri Sembilan, Malaysia Abstract: Muslim consumers are concerned about the status of Islamic religious requirements of products and services. The producers’ ability to trace the beginning to end processes will gain the confidence of the consumers that the whole processes from the production, processing and distribution of the products are Shariah-compliant. Halal traceability provides further information about which Halal standards have been applied, allows the consumer to verify the Halal claims and ensures that the product delivered to the customer is thoyyib (wholesome, healthy, safe, nutritious and of good quality). This paper seeks to develop a Halal traceability framework for Halal food producers based on Halal traceability deployments in a Halal certified food production company. The case study method is employed to learn about the initiatives of the company in relation to traceability of Halal food production. Based on the experience of the studied case, a framework is generated that Halal food producers can refer to as a proper guideline to ensure Halal compliance along the production, transportation and distribution system. The framework has theoretical interest for replicability to other Halal food producers. Key words: Halal traceability Halal food production Halal certification Syariah Compliance INTRODUCTION banking) and 67 percent (USD 1.4 trillion) of this market ISO 1995 defines traceability as the ability to trace the billion is from pharmaceuticals and USD 230 billion is from history, application or location of an entity, by means of cosmetics and pharmaceuticals [5]. recorded identifications [1]. Three main dimensions for According to Mohamed (2011), Halal foods are food improvements from the application of traceability are; permitted under the Shariah law which fulfills conditions, food safety assurance, safety and quality and risk namely (a) does not contain any parts or products of prevention [2]. The significance of food risk concern and animals that are non-Halal to Muslims or products of coping strategies has also being highlighted by Yeung animals which are not slaughtered according to Shariah and Yee [3]. Application of traceability in Halal food law; (b) does not contain any ingredients that are najs production is at a new stage due to its infancy of large (filth or unclean) according to Shariah law; (c) is safe and scale production of Halal products. The Halal industry is not harmful; (d) is not prepared, processed or a new growth sector in the Malaysian manufacturing manufactured using equipment that is contaminated with sector and is the fastest growing global business across things that are najs according to Shariah law; (e) the food the world [4]. It is also an emerging market force that is or its ingredients do not contain any human parts or its attracting non-Muslims with its wholesome, hygienic and derivatives that are not permitted by Shariah law; and (f) contamination-free principles in food production. during its preparation, processing, packaging, storage or Research by the World Halal Forum Secretariat estimates transportation, the food is physically separated from any that the global value for trade of Halal food and non-food other food that does not meet the requirements stated in products is estimated at USD2.3 trillion (excluding items (a-d) or any other things that have been decreed as comprises of food and beverages. A further USD 506