International Conference Proceedings 2018 154 Local Innovation for Promoting English Use of Local Vendors at Khao Kradong Volcano Forest Park in Buriram Province Akkarapon Nuemaihom Puttachart Sripattanasakul Buriram Rajabhat University, Thailand. Abstract The research purposes were 1) to develop a local innovation approach for promoting English use for the local vendors at Khao Kradong Volcano Forest Park in Buriram province, and 2) to develop English signs and product list. The samples comprised 27 informants including 15 vendors of the souvenir shops, 7 vendors of the restaurants, and 5 foreign tourists. In addition, 5 representatives of 22 Thai samples including 3 vendors of the souvenir shops, and 2 vendors of the restaurants were purposively selected for a focus group discussion. The research instruments consisted of questionnaire, focus group discussion form, innovation for English communication, innovation assessment form and SL-TL form. The descriptive statistics for analyzing the quantitative data were percentage, mean and standard deviation while the content analysis was conducted for analyzing the qualitative data. The research results revealed that: 1. For development of the local innovation for promoting the samples’ English use, they shared the same agreement that two local innovations i.e. booklet and CD were most appropriate for practicing English. For the English topics, they needed 19 out of 29 topics. 2. For their needs of English signs and product list, the Thai samples most needed bilingual signs while the foreign samples most needed English signs for tourism and directional signs. Moreover, the focus group discussion participants most needed the following signs: welcome sign, directional sign, and shop’s name sign, etc. 3. The local innovations evaluated by the experts were overall found at the highest level. Upon considering each aspect, it was found that the booklet design was ranked first at the average highest level, and was followed by contents and English CD, respectively. Moreover, development of the English signs and product list evaluated by the experts was overall found at the highest level. Keywords: Local Innovation, Local Vendors, English Use, Khao Kradong Volcano Forest Park Introduction English is an international language and widely used to communicate all over the world. Naunton (2007: 7) and about 375 million people use English as a second language and about 750 million people use it as a foreign language. In the age of globalization, English language has become a lingua franca in most countries in the world. It is also used as the working language of ASEAN community. Evidently, it has an effect on all aspects in social media such as in the press, advertising, broadcasting, cinema, music, international travel, international safety, education, and communication (Crystal: 2003). English in Thailand is used as a foreign language and it is widely used in many industries such as hotel business, tourism or academia, etc. Tourism has the highest demand for English, so the demand for English-speaking personnel is still high among personnel in other languages (Kullawanit and Surasiangsang, 2006). Therefore, the importance of English language acquisition has been emphasized in many countries including Thailand. Khao Kradong was formerly called by the locals in Khmer language as “Phnom Kradorng” which means turtle shell because of the mountain’s turtle shell shape. It is located in Muang district, Buriram province, about 7 kilometers from the city. There are a lot of sightseeing spots in the Khao Kradong Volcano