Received 18 May 2014, Online published 19 November 2014 DESIDOC Journal of Library & Information Technology, Vol. 34, No. 6, November 2014, pp. 455-460  2014, DESIDOC Embedded Librarianship: Librarian Faculty Collaboration Pramod Sharma*, Kamal Kumar** and Parveen Babbar*** *University of Delhi, Delhi-110 007 E-mail: tauruspramod@gmail.com **Directorate of Education, Govt. of NCT of Delhi-110 054 E-mail: kamal.maths@gmail.com ***Jawaharlal Nehru University, Delhi, Delhi-110 067 E-mail: parveenbabbar@gmail.com AbstrACt Embedded librarianship is an old concept in new context. It is an old phenomenon to initiate a new range of services in the present environment. This paper defnes the attributes of embedded library services such as user-oriented, no physical proximity required, miniature group centric, expertise, etc. It also endows with suggestions to the future embedded librarians which embraces acting as a group and not as an individual, support from the organisation and associates, commercial outlook, risk taking competence, etc. This paper also explains the practicing embedded librarianship process which starts with the identifcation of a faculty member who is library-friendly and ends with providing with embedded library services in the hi-tech era. It is a transformation process of traditional librarian to embedded librarian. As compared to traditional librarianship which is based on transaction, embedded librarianship is based on relationship with the faculty, or user community. When an embedded librarian initiate interacting with the patrons, it takes them to the another level of understanding with the user. Librarianship with the help of IT has developed into a fruitful affliation. Most of the high-fying libraries in India are providing embedded library services to its users, some of the libraries are Delhi University Library system, IIT Delhi, Indira Gandhi National Open University, etc. The success of embedded librarianship depends not only on the understanding of librarian and the faculty members but also on the support from the organisation. Keywords: Embedded librarianship, librarian-faculty collaboration 1. IntroduCtIon Embedded librarianship is not a new term but a novel concept in the present era of librarianship. It is an expanding trend and a term used to cover a range of initiatives and service concepts in the present world of librarianship. The development of digital information resources and related economic and administrative changes, have made embedded librarianship critically important to librarians and information professionals. With so many decades of support of ICT in the domain of LIS, librarians are crossing not only the four walls of the libraries but also the physical and virtual outreach of the libraries. Libraries are providing new services to their patrons with the access to e-resources to their users; digitised material and many other high-tech services like ‘ask a librarian’, ‘real time reference service’, etc. The association among the faculty members and librarians are helping in achieving a height at which librarians can entrench library instructions or library techniques in the curriculum. The embedded librarianship depicts an array in the innovative services in set up different organisations. This, in particular, also helps in explaining the job of an academic librarian who contributes in curriculum and courses on regular basis and helps in learning information literacy skills. It now embraces in the job profile of librarians in research institutions or any other type of organisations 1 . Shumaker 2 has defined it as “Embedded librarianship is a distinctive innovation that moves the librarians out of libraries and creates a new model of library and information work. It emphasises the importance of forming a strong working relationship between the librarian and a group or team of people who need the librarian’s information expertise.” 2. EmbEddEd LIbrArIAnshIp sErvICEs AttrIbutEs 2.1 user-oriented as an Alternative of Library- oriented Embedded librarianship permits a more concentrated