International Journal of Research Publication and Reviews, Vol 3, no 12, pp 2418-2428, December 2022 International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com ISSN 2582-7421 A Study of Consumer Perception towards Odia Newspaper in the City of Balasore, Odisha 1 Dr. Somabhusana Janakiballav Mishra, 2 Prof. Debasish Rout, 3 Jyotiraditya Mohanty 1,2 Assistant Professor, Amity Global Business School, Bhubaneswar 3 Student, BBA, Amity Global Business School, Bhubaneswar DOI: https://doi.org/10.55248/gengpi.2022.31279 ABSTRACT Newspapers are a gold mine of information. The most popular and significant source of information for all of us is newspapers. Everyone read it, from upper class to the middle class, male and female. Although there are other daily newspapers in our nation, like Times of India, The Hindu, Indian Express, and there are many regional newspapers. In Odisha, there are daily newspapers such as The Samaj, The Sambad, The Dharitri, The Prameya, The AjiKali etc., their goals are similar: to provide information and raise awareness. Customer preference differs across various brands based on factors such as pricing, effectiveness, truthfulness, and content quality. Customer devotion to a specific brand will be confirmed by higher client happiness, which will also guarantee profit and a larger customer base in the long run.The research was purelybased on the survey conducted in Balasore&Bhadrak districts of Odisha. The sampling technique used was simplerandom sampling of advertisers. The data was collected through personal interview and structuredquestionnaire. The research instrument used was a questionnaire which helped in knowing the pulse ofthe readers. The main focus is to find out consumer perception towards Odia newspapers. Keywords: - Journalism, consumer‟s loyalty, news consciousness, Freedom of speech, Consumer perception, Odia newspapers Introduction The newspaper is defined as “Any printed periodical work, containing public news or comments on public events” Press and Registration Book Act1987. Media in India, experience newspaper media, are undergoing significant changes in the current liberalized environment. Newspaper a publication that appears regularly and carries news about a wide variety frequently of news current events. The newspaper publishes have aoverall control by its business and operations. “The press is the Guardian Angel of Democracy”. A forceful and prosperous press is th e guarantor of popular rights. The press flight by itself alone, but not for itself by alone. To most people “The press” means the daily newspaper, but although re-eminent in influence and importance, daily newspapers are only a small part of the press the farm “newspaper” is usually applied to the publications devoted mainly for recording current events and the term “periodicals” to magazines, reviews to journals. In reality the press is a private industry and a public service. No other force in public life operates so persistently and so extensively in its range of appeal. The scope of this subject of appeal and matter as so does the press. Newspapers have a unique dimension of social responsibility, which means the newspaper industry different from every other industry. But business success is as vital to this industry as to any other. According to the recorded facts the first newspaper of the world was published in China around 1000 years ago. It meant “News of the Capital”. The second newspaper of the world was the “ActoDivra” which meant, “Daily happening” in Greek. There are the oldest two newspapers in the pre-recorded history. The first newspaper of the world was the “Morning Post” which was started in London in the year 1772 followed by this another newspaper “The London Times” started in publications. The Origin of the Indian Newspaper The first newspaper in Indian appeared on 29th January 1780, which James AugustrisHicky started the “Bengal Gazette” or “Calcutta General Advertises” This was a weekly political and commercial paper open to all parties but influenced by none. Journalism started i n India as a mission to expose the malpractices of East India Company Rule and Administration for his criticisms Hicky was fined a large amount and later on imprisoned. Simultaneously a number of Journals emerged under the sponsorship of company official‟s for defending themselves against the criticism made by Hicky and his followers. The second one came up in November 1780. The third one up in February1784. The Calcutta Gazette this was followed by “Bengat Chronicle” in 1785from them onwards the news and newspaper have flooded throughout India, Indian press the present Scenario. The Indian press consists of more than 20000 newspaper magazines and periodicals published in 20 different languages with a combined circulation of more than 55 million. The number of the major newspaper, „magazines with membership in Indian Newspaper Society (INS) is given 53.4%. It has a combined circulation of 34 millions out of these there and 150 English with circulation of 7 millions and there are 38 in Indian languages with a circulation of27 million.