175 Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Integrated Journal for Research in Arts and Humanities ISSN (Online): 2583-1712 Volume-2 Issue-5 || September 2022 || PP. 175-181 https://doi.org/10.55544/ijrah.2.5.27 Consumer Perception Towards Dairy Products in India- An Empirical Study Laxmi Kirana Pallathadka 1 , Harikumar Pallathadka 2 and Mairembam Sangita Devi 3 1 Manipur International University, Imphal, Manipur, INDIA. 2 Manipur International University, Imphal, Manipur, INDIA. 3 Manipur International University, Imphal, Manipur, INDIA. 2 Corresponding Author: harikumar@miu.edu.in www.ijrah.com || Vol. 2 No. 5 (2022): September Issue Date of Submission: 04-10-2022 Date of Acceptance: 25-10-2022 Date of Publication: 28-10-2022 ABSTRACT Milk and milk particulars have a significant spot in the healthy routine of mortal brutes because of medical advantages. The request interest exceptionally mandates the event of milk running for dairy particulars. It examined the job of conjoint examination to assure purchasers' responses to an item during idea testing and test promoting and likewise for the differences of being particulars. The assurance of guests' musts and requirements in a productive manner necessitates that associations comprehend the characteristics of their products that the guests generally esteem. Parochial families burn through just about 50 percent of complete milk advancement in India. The leftover 50 percent is sold in the homegrown request. Of the portion of milk sold in the homegrown request, around 50 is devoured in liquid, 35 percent is burned-through as conventional particulars like cheddar and yogurt. The remaining 15 is consumed like a spread, ghee, milk greasepaint, and other managed journal specifics such as kid food types, firmed yogurt, whey greasepaint, casein, and milk-egg whites. According to the Indian Dairy Assiduity Analysis, India is the world's largest milk producer, accounting for roughly 17 percent of global milk production. Our discussion resulted in the collection of written inspections on issues affecting visitors when purchasing milk and the assurance of limitations and guidelines for our future disquisition action. A sample of 121 respondents was collected from respondents through a “standard questionnaire,” which was created on a five-point interval scale. Keywords- Dairy Products, Consumer, Preferences, Factors, Milk. I. INTRODUCTION The dairy area has shown expanded advancement in 10 years, and India is known as the biggest milk items makers on the planet. This dairy area is vital for the country's financial development also. Dairy items are a significant piece of one's eating routine in their life. The utilization of milk, yogurts, and many more items starts from adolescence and proceeds through adulthood. Dairy items are a significant part of any human eating regimen, which contains a high measure of phosphate, proteins, calcium, and some more. Milk has been utilized by individuals like new and storable nutritious food. The intention of burning-through milk items is chiefly for its dietary substance or parts and its advantages on human wellbeing. It also assists with forestalling numerous illnesses (Assan, N. 2017). Purchasers are especially keen on the accompanying ascribes like quality, taste or fragrance, and wellbeing viewpoints. They likewise go through the variables like the dietary substance, the newness of the milk item, and how they pack the item additionally plays a significant part (Davis et al., 2014). Dairying is likewise a significant supplementary type of profit for great numerous parochial families. In India, dairying has been polished as a parochial cabin assiduity since the hidden history. Milk is a significant wellspring of critter protein, and the nutritional status of diet milk in wealth. Milk has been perceived as an essential aliment for humanity. Client conduct is that subset of human conduct that's upset about choices and