Article 41 Abstract - The development of new media has made a significant impact on all areas included in the business sector. Many marketers use new media platforms through websites and social media now become a phenomenon and important to the business world landscape. Digital marketing is one form of marketing commonly used for promoting goods or services and reaching customers across digital channels. The aspects of digital marketing conducted through websites and social media platforms can be used by magazine publishing companies to ensure enhanced product marketing activities. The goal of this study was to analyze the degree to which magazine publishers such as Kuntum magazine used their website and social media sites as their digital marketing strategies and explore the understanding of the definition and role of the digital marketing dimension by the publishing company and its effectiveness as a modern marketing tool. This research interviewed the Editor and Kuntum magazine employees using qualitative approaches. The findings show that with the change in their digital marketing strategy, Kuntum magazine is increasingly utilizing new media channels, and very optimistic. This research looks forward to finding a more effective and sustainable approach in the transition of the magazine publishing industry to digital marketing practices. Keywords: Digital Marketing, New Media, Social Media Marketing; KUNTUM 1. Introduction Currently, new media platforms such as websites, social media, and new technologies are the driving force behind the practices and operations of businesses conducted in the magazine publishing industry (Nolan & Dane, 2018). Malaysia is one of the countries that focus on digital businesses that encourage entrepreneurs to use new media methods as a catalyst for their business. Looking at the modern-day situation, many marketers agree that the new media have an essential role in advertising their merchandise to clients both regionally and internationally. Malaysia’s digital marketing platform is gaining momentum after the government has made and launched numerous efforts to use information and communication technology (ICT) in the industry. The efforts are important in promoting business and industry to use the digital marketing platform. Exploring Digital Marketing Practices for KUNTUM Magazine Publishing Company in Malaysia Journal of Entrepreneurship and Business E-ISSN: 2289-8298 Vol. 8, Issue 1, pp. 41-58. June. 2020 Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan Locked Bag 36, 16100 Pengkalan Chepa Kota Bharu, Kelantan, Malaysia http://fkp.umk.edu.my/journal/index.html Date Received: 9 th February 2020 Date Accepted: 9 th May 2020 DOI: 10.17687/JEB.0801.04 Siti Aishah Shah Bani Faculty of Arts, Computing and Creative Industry, Sultan Idris Education University Norhisham Mohamad Nordin College of Economic, Management and Information Systems, University of Nizwa, Oman This work is licensed under a Creative Commons Attribution 3.0 Unported License