Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=hhth20 Health Communication ISSN: 1041-0236 (Print) 1532-7027 (Online) Journal homepage: http://www.tandfonline.com/loi/hhth20 Switched On: How the Timing of Aversive Content in Traffic Safety Videos Impact Psychophysiological Indicators of Message Processing Marcia Howell, Diana Stark Ekman, Anthony Almond & Paul Bolls To cite this article: Marcia Howell, Diana Stark Ekman, Anthony Almond & Paul Bolls (2018): Switched On: How the Timing of Aversive Content in Traffic Safety Videos Impact Psychophysiological Indicators of Message Processing, Health Communication, DOI: 10.1080/10410236.2018.1517706 To link to this article: https://doi.org/10.1080/10410236.2018.1517706 Published online: 12 Sep 2018. Submit your article to this journal Article views: 5 View Crossmark data