Jurnal Ilmiah Mandala Education http://ejournal.mandalanursa.org/index.php/JIME/index terakreditasi Peringkat 4 (No. SK: 36/E/KPT/2019) Vol. 7 No. 1. Januari 2021 p-ISSN: 2442-9511 e-ISSN: 2656-5862 JurnalIlmiah Mandala Education |66 Pengembangan Potensi Ekowisata Suku Sambori Bima Nusa Tenggara Barat Indonesia Zulharman 1 , Mochamad Noeryoko 2 , Ibnu Khaldun 3 Program Studi Pendidikan Sekolah Dasar STKIP Taman Siswa Bima, Indonesia 1 Program Studi Pendidikan Sejarah STKIP Taman Siswa Bima, Indonesia 2,3 Email: zhul_one@yahoo.co.id Abstract. Purpose: The objectives of this study were: a. Identifythe potential for ecotourism based on family medicinal plants (toga) that can be developed in Sambori Tribe b. Identify the right strategy for developingecotourism based on family medicinal plants (toga) in Sambori Tribe based on community and stakeholder perceptions. Research Methods:The research method used descriptive methods with survey and observation techniques. Data collection used purposive sampling, the data consisted of aspects of tourism products and markets, economic and business benefits from ecotourism activities and the socio-economic conditions of the community. Product aspects include the main potential of flora, namely toga plants, fauna, natural attractions and landscapes, amenities, accessibility and the socio-cultural life of the community. The market aspect consists of potential tourists in Sambori Tribe. Key informants (Stakeholders). In this study, thestrategy is not only subjective to the researcher, the researcher also involves the opinions of related experts to become respondents. Results and Discussion: The results of the research that Sambori Tribe had a variety of toga plants with the potential as a tourist attraction.Sambori Tribe has a diversity of flora and fauna potentials as well as a very suitable landscape potential as a tourist attraction. Conclusion: Sambor Tribe has the potential of flora and faund and the landscape. The future strategy for developing ecotourism of Toga in Sambori Tribe includes optimizing the potential of toga plants in terms of cultivation, land management and processing potential of toga plants, developing high potential of biological natural resources, both flora and fauna, and natural panoramas Keywords : Ecotourism, Potential, Sambori Tribe Abstrak. Tujuan: Tujuan dari penelitian ini adalah: a. Identifikasi potensi ekowisata berbasis tanaman obat keluarga (toga) yang dapat dikembangkan di Suku Sambori b. Identifikasi strategi pengembangan ekowisata yang tepat berbasis tanaman obat keluarga (toga) di Suku Sambori berdasarkan persepsi masyarakat dan stakeholder. Metode Penelitian: Metode penelitian yang digunakan metode deskriptif dengan teknik survei dan observasi. Pengumpulan data menggunakan purposive sampling, data terdiri dari aspek produk dan pasar pariwisata, manfaat ekonomi dan bisnis dari kegiatan ekowisata dan kondisi sosial ekonomi masyarakat. Aspek produk meliputi potensi utama tumbuhan, yaitu tumbuhan toga, fauna, atraksi alam dan bentang alam, amenitas, aksesibilitas dan kehidupan sosial budaya masyarakat. Aspek pasar terdiri dari calon wisatawan Suku Sambori. Informan kunci (Stakeholder). Dalam penelitian ini strategi tidak hanya subjektif bagi peneliti, peneliti juga melibatkan pendapat para ahli terkait untuk dijadikan responden. Hasil dan Pembahasan: Hasil penelitian bahwa Suku Sambori memiliki keanekaragaman tumbuhan toga yang berpotensi sebagai daya tarik wisata, Suku Sambori memiliki keanekaragaman potensi flora dan fauna serta potensi bentang alam yang sangat sesuai sebagai daya tarik wisata. Kesimpulan: Suku Sambor memiliki potensi flora dan fauna serta bentang alam. Strategi pengembangan ekowisata Toga Suku Sambori ke depan meliputi optimalisasi potensi tanaman toga dalam hal budidaya, pengelolaan lahan dan pengolahan potensi tanaman toga, pengembangan potensi sumber daya alam hayati yang tinggi, baik flora fauna, maupun panorama alam. Kata Kunci: Ekowisata, Potensi, Suku Sambori