DOI 10.5281/zenodo.7302455 2298 | V17.I10 E-SATISFACTION AS A MEDIATOR BETWEEN INFORMATION QUALITY, SYSTEM QUALITY AND SERVICE QUALITY ON E- LOYALTY IN SAUDI ARABIA AFNAN ALSHHADAT 1 and AZADEH AMOOZEGAR 2 1, 2 Limkokwing Graduate School, Limkokwing University of Creative Technology, Cyberjaya, Kuala Lumpur, Malaysia. Abstract The aim of the study is to explore the impact of website qualities measures (information quality, System quality and Service quality) on the E-satisfaction, and E-loyalty. Both quantitative and deductive approach are applied in this study based on a modified framework of Technology Acceptance Model (TAM). Data were collected from 384 participants using Quota sampling with a self-directed survey, and results were derived based on the application of Partial Least Square - Structural Equation Modelling (PLS-SEM) approach. Based on previous studies there is seems a problem in the system, information as well as the service quality in Saudi Arabia in regards of internal navigation within a webpage; such as inconsistency in language interfaces, website layout, icon labelling, missing contact information, website updates, speed of the Website, clarity of Website, the effectiveness of the Website, easy navigation, and ease of use which can affect the service quality presented through the website, navigating in the website. Which determined serious problem with customers E-loyalty toward online shopping websites in Saudi Arabia. The results show all other hypotheses are accepted and showing a positive significant relationship. One hypothesis is rejected which is “There is a positive relationship between website service quality and consumer e-loyalty”. Keywords: E-commerce, Management, E-satisfaction, E-consumers, Technology 1. Introduction The Saudi government is becoming more interested in developing e-Commerce systems to encourage national and regional businesses, mainly by creating a legal framework for online transactions (Alqahtani et al., 2019). Given the Kingdom's regional power, such a move would undoubtedly upset the Middle East's economic and trade infrastructure. However, there has been little research in developing countries on the factors determining e-commerce success (Al-Ayed, 2022). Furthermore, there have been few studies on the factors that explain the inequalities in e-commerce competency between developing and developed countries (Hatane et al., 2019; Reardon et al., 2021). Similarly, there is a dearth of published research on the variables influencing customer adoption and acceptability of e-commerce in Middle Eastern developing countries (Aimeur, 2021). In the marketing discipline, building consumer trust is critical to the success of e-commerce businesses. One of the fundamental challenges merchants and buyers face in e-commerce is the question of trust (Alnassar & Aloud, 2021). Customer trust in e-commerce has become vital to the industry's long-term success. To enhance confidence, it is best to uncover components that impact trust. Trust is an influencing factor; it has been observed that most influencing factors in e-commerce have different reasons. This issue must be rectified (Ghali, 2021). The