ISSN 2623-0690 (Cetak) 2655-3813 (Online) Business Management Analysis Journal (BMAJ) Vol. 06 No. 01 April 2023 DOI: https://doi.org/10.24176/bmaj.v6i1.9878 38 THE MODERATING ROLE OF PERCEIVED REWARD ON LEADERSHIP STYLE AND POLICY INVOLVEMENT EFFECTS ON JOB PERFORMANCE AMONG PHARMACEUTICAL MANAGERS Theophilus Ehidiamen Oamen Department of Business Management, Texila American University, Guyana Correspondence email: oamentheo@yahoo.com Received: 21 Mar 2023 Reviewed: 24 Mar 2023 Accepted: 06 Apr 2023 Published: 30 Apr 2023 ABSTRACT Management and behavioral sciences literature has established a direct link between rewards and employee performance. However, limited research exists on the role of perceived reward on the effects of policy & strategy involvement and leadership style on the performance of pharmaceutical managers. Intuitively, perceived rewards may potentially impact pharmaceutical managers' behavior and attitudes toward work and, invariably, job performance. Based on the incentive theory of motivation framework, the study explored the causal effect of leadership style and policy involvement on job performance and the moderating effect of perceived reward among pharmaceutical managers. Comparative differences in perception between operational and strategic managers were evaluated. A cross-sectional web-based questionnaire survey of a random stratified sample of managers (103 strategic and 138 operational) engaged in pharmaceutical marketing. Structural equation modeling was used to evaluate the developed model. Construct validity and appropriate measures of the hypothetical model were adequate. Policy & strategy involvement and leadership style positively and significantly influenced job performance. Moderation analysis showed that low perceived reward significantly weakened the impact of policy engagement on performance. Integrating improved managers’ involvement with policy and strategy development with commensurate rewards is an incentive strategy to improve managers’ job performance. The study was restricted to only two major managerial groups. More job-related behavioral constructs are required to improve the generalizability of findings, which is suggested for further research. Keywords: Structural equation modeling, multigroup analysis, job performance, pharmaceutical marketing, managers, incentive theory of motivation, strategy, leadership style A. INTRODUCTION The pharmaceutical marketing industry is typically a high-performance-driven environment in which product sales volumes and targets are pursued by the sales workforce managed by a dedicated team of managers to provide coordination and direction (Rezvani,