ARTIKEL KOMITMEN: Jurnal Ilmiah Manajemen, Vol. 3 No. 2, 2022 100 SUSTAINABLE DIGITAL MARKETING STRATEGY IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT GOALS Muhamad Hidayat 1 , Rahmat Salam 2 , Yogi Syarif Hidayat 3 , Andri Sutira 4 , Trinandari Prasetyo Nugrahanti 5 1 Institut Komunikasi dan Bisnis LSPR 2 Universitas Muhammadiyah Jakarta 3 STIE PGRI Sukabumi 4 STAI Pelita Nusa Bandung Barat 5 Institut Perbanas IKPIA Jakarta Email: m.hidayat@lspr.edu Abstract The idea of sustainable development goals has become a catchphrase for many cutting-edge organizations due to its universal application. Many governmental and nongovernmental organizations (NGOs) and businesses throughout the world are actively focusing on this idea, but a thorough definition of the concept that encompasses digital marketing is lacking. The advent of digital marketing has revolutionized the way businesses interact with their global clientele. More and more businesses are realizing that the digital environment is not just the present, but also the future of their industry. When looking at the big picture, businesses think about how they can keep expanding and maintaining their current model. Sustainable digital marketing tactics are the focus of this research, which will examine them in light of global development targets. This study takes a descriptive qualitative approach. In light of the findings of this study, we sustainable development means providing for current needs without jeopardizing future generations' potential to do the same. Here, marketing is crucial, both in terms of emphasizing the importance of applying this concept and in terms of aligning company strategy with the environment. As a result, organizations now rely heavily on digital marketing to disseminate and communicate their ongoing actions and to get insight into how users behave and interact with them on the Internet. Keywords: Digital Marketing Strategy, Sustainable Development Goals, User Generated Content (UGC), Neuromarketing. A. INTRODUCTION An emergent notion, sustainable development is a relatively new and evolving area of theory and industry. As a result, sustainable development is an ever-evolving notion that shifts in response to diverse local circumstances, priorities, and interests (Rahadian, 2016). However, a lack of a comprehensive explanation of this idea in academic and business contexts persists (Fauzi & Oxtavianus, 2014). When asked to describe sustainable development, most experts point to the interplay between economics, ecology, and society as crucial components. Sustainable development is a problem that needs to be tackled, as agreed upon by governments, corporations, and progressives all over the world (Springett, 2003). Many academic works have been published on the topic so far, but their authors remain divided about how best to define the concept at hand. It has been argued by other authors that there is no need for a universal definition of this concept because its utility lies precisely in its ambiguity (Lele, 1991). Several scholars contend that the difficulty of defining sustainable development fosters healthy discussion among people with different perspectives. The lack of a common understanding of what is meant by "sustainable development" hinders its application in the real world.