INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY: APPLIED BUSINESS AND EDUCATION RESEARCH 2023, Vol. 4, No. 3, 936 – 957 http://dx.doi.org/10.11594/ijmaber.04.03.24 How to cite: Castillas, G. M. (2023). Study Habit and Social Media Exposure as Predictors of Grade 10 Students Academic Perfor- mance. International Journal of Multidisciplinary: Applied Business and Education Research. 4(3), 936 – 957. doi: 10.11594/ijmaber.04.03.24 Research Article Study Habit and Social Media Exposure as Predictors of Grade 10 Students Academic Performance Glenn M. Castillas Department of Education Alabel 4 District 9501, Alegria, Alabel, Sarangani Province Article history: Submission March 2023 Revised March 2023 Accepted March 2023 ABSTRACT The purpose of this study was to determine the respondents' study habits and social media exposure during the school year. 2019- 2020.The study's participants were 50 grade 10 students of Alabel 4 District. The researcher administered the survey to all of the student respondents. Majority of respondents were 17 years old, and the ma- jority of their parents had a bachelor's degree and were all employed. The researcher administered the survey to all of the student re- spondents. The majority of respondents were 17 years old, and the majority of their parents had a bachelor's degree and were all em- ployed. It also has a high correlation with respondents' social media exposure. The responses revealed that respondents' use of social me- dia has a direct or indirect positive effect on their academic perfor- mance. The study suggests that parents should constantly guide and su- pervise their children's use of social media, particularly female and younger students who are more interested in social networking. De- spite the fact that this study discovered that respondents' socio-de- mographic characteristics have no bearing on their academic perfor- mance. It also suggests that a long-term program be implemented to assist students in constantly improving their study habits. According to the study's findings, teachers must continue to ef- fectively stimulate and sustain students' interests and enthusiasm for learning in order for them to consistently achieve exceptional aca- demic performance. Teachers should receive regular service train- ings and workshops to stay current on their knowledge and pedagog- ical skills, improve the quality of the teacher workforce, and improve students' academic achievement. Keywords: Academic performance, Socio-demographic characteris- tics, Social media exposure, Study habits *Corresponding author: E-mail: glenn.castillas001@deped.gov.ph