https://ejournal.ipinternasional.com/index.php/ijec 308 e-ISSN: 2961-712X DOI: 10.55299/ijec.v1i2.300 The Influence of Halal Lebelization, Product Quality, Service Quality and Interest on Purchase Decisions and Increasing the Selling Value of Bakery and Chake, Padangsidimpuan City Ade Khadijatul. Z Hrp 1 , Andri Soemitra 2 , Zuhrinal M. Nawawi 3 Rahmat 4 STAIN Mandailing Natal, 1 Universitas Islam Negeri Sumatera Utara, 2.3 Universitas Graha Nusantara 4 e-Mail Correspondence: adekhadijatul04@gmail.com , andrisoemitra2@gmail.com , zuhrinal.nawawi@uinsu.ac.id , rahmat.k4din@gmail.com ABSTRACT The community of Padangsidimpuan City consumes a lot of bakery and chake, which has increased market competitiveness and may have an impact on consumer purchasing decisions and product prices. In order to increase the selling value of the bakery and chake industry in Padangsidimpuan City, this research was undertaken to examine and assess the impact of halal labeling, product quality, service quality, and price on consumer purchase decisions. Quantitative descriptive research is used for the study, and multiple linear regression analysis is used for data analysis with the aid of the IBM SPSS version 23 program. The findings demonstrate a considerable favorable impact on consumer behavior of the independent variables halal labeling, product quality, service quality, and pricing. Keywords: Halal Lebelization, Product Quality, Interest, Increasing The Selling Value INTRODUCTION The bakery and chake business is one of the businesses that is currently growing rapidly in Padangsidimpuan City. According to statistical data obtained from the Ministry of Industry for the city of Padangsidimpuan in 2021, the consumption of bakery products such as pastries and bakery and cakes has experienced a growth in market demand such as white bread with a percentage of approximately 100% per year. According to these statistical data, the bakery industry offers very attractive market prospects for the general public and big businesses. This indicates that there is an increasing demand for bakery and cake products. Other Indonesian dishes such as lontong, rendang, mixed rice and meatball noodles did not achieve the same growth percentage. The majority of cake and bread lovers in Indonesia have started little by little to replace their daily diet with bread foods such as white bread, toast and other foods to eat at breakfast and also in certain conditions that are more practical. North Sumatra province has seen tremendous growth in the number of bakeries over the last few years. Aroma Bakery, a local leader with locations across the province, is one such example. Aroma bakery and cake shop offers a variety of flavors that are processed with innovation, taste and hygiene to ensure quality taste and attractive aroma. In North Sumatra, there is stiff competition between bakers, and each has its own unique style and taste. Examples include Aroma Bakery, Madam Lee, The Bites Brownies, Bolu Meranti, Zulaikha Bika Ambon, Ninety Six Bakery, and Affinois. It can be seen from the growth of bakeries in North Sumatra Province that people nowadays prefer practical food. Rice can be replaced with bread, especially for those who work a lot and don't have much time to eat. One of the cities in North Sumatra that has experienced the growth of bakeries and cake distribution is Padangsidimpuan. We can observe this by counting the increasing number of bakeries opened in the city of Padangsidimpuan, including Subur bakery, Horas bakery, Ondo Bakery and Reza Bakery. Naturally, if more and more business people enter this industry to seek wealth and success, the number of bakeries in Padangsidimpuan will increase continuously. Undoubtedly, a company's ability to succeed and prosper depends on how well its marketing plans are executed and how well it treats its customers. Before choosing to buy a product or not, a buyer will go through several stages and examine a number of factors. Consumers go through a number of stages when deciding what to buy, including before making a selection, during the buying process, and after. According to Kotler (2008) a consumer will determine his needs from the information he gets, whether it comes from the outside world or from within. In addition, consumers will be encouraged to research different aspects of the goods needed once they know what they want, after which they can decide between a