Communications of the Association for Information Systems Volume 23 Article 16 9-2008 Extending CRM in the Retail Industry: An RFID- Based Personal Shopping Assistant System E.W.T. Ngai Te Hong Kong Polytechnic University, mswtngai@polyu.edu.hk K.K.L. Moon Te Hong Kong Polytechnic University James N.K. Liu Te Hong Kong Polytechnic University K.F. Tsang City University of Hong Kong R. Law Te Hong Kong Polytechnic University See next page for additional authors Follow this and additional works at: htps://aisel.aisnet.org/cais Tis material is brought to you by the AIS Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Communications of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Ngai, E.W.T.; Moon, K.K.L.; Liu, James N.K.; Tsang, K.F.; Law, R.; Suk, F.F.C.; and Wong, I.C.L. (2008) "Extending CRM in the Retail Industry: An RFID-Based Personal Shopping Assistant System," Communications of the Association for Information Systems: Vol. 23 , Article 16. DOI: 10.17705/1CAIS.02316 Available at: htps://aisel.aisnet.org/cais/vol23/iss1/16