Vol. 7 No. 2, April 2023 p-ISSN: 2598-6783 e-ISSN: 2598-4888 Indikator, journal Vol. 7 No. 2, April 2023 110 The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta Raden Nana Kusdiana 1) ; Melly Arpila Suharun 2) ; Nurul Sukma Lestari n) 1) rkusdiana@binus.edu, Hotel Management, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Indonesia 2) mellyarpilla1504@gmail.com, Hotel Management, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Indonesia n) Nurul.lestari@binus.edu, Hotel Management, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Indonesia Article Information: Keywords: Fast food; Jakarta; Buying interest; Promotion; Article History: Received : March 9, 2023 Revised : March 17, 2023 Accepted : March 28, 2023 Cite This Article: Kusdiana, R., Suharun, M., & Lestari, N. (2023). The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta. Indikator: Jurnal Ilmiah Manajemen dan Bisnis, 7(2), 110 - 117. doi:http://dx.doi.org/10.22441/indikat or.v7i2.19765 Abstract in English A consumer has the urge to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products either online or offline. In this study, the method used by the author is a quantitative method. The type of research used is associative research, namely research that aims to determine the effect of one variable on another. This study aims to find out how promotion is at restaurants in Jakarta, to find out how much consumer buying interest is towards restaurants in Jakarta, to find out how much influence promotion has on consumer buying interest on buying interest at restaurants in Jakarta. This research was conducted in the city of Jakarta which took place in May 2022. The research population was taken from consumers in the city of Jakarta. The results of this study indicate that the research conducted and disseminated through questionnaires influence of promotion on consumer buying interest in Jakarta is positive, which means that promotion has an effect on consumer buying interest in Jakarta. INTRODUCTION The globalization era causes conditions for companies to be able to move intensely, intense conditions demand industrial progress, or the company must be able to move forward quickly to adjust to circumstances (Kristiani & Dharmayanti, 2017). The renewal process also leads the perspective of economic life, socio-culture, food supply, food technology, and information and communication technology (Kristiani & Dharmayanti, 2017). One of them is a restaurant which is a familiar industry in Indonesia (Kristiani & Dharmayanti, 2017). According to Kotler and Keller (2012) promotion is a communication activity that aims to expedite the flow of certain products, services or ideas in a distribution channel (Irawan, 2020). Entrepreneurs need to observe what indicators can accommodate business results in reaching the expected targets, such as location, promotion, price, and products to run or achieve these targets, each product sold by the company can attract consumers to buy if appropriate with the expected target (Latief, 2018). Purchase intention is a psychological aspect that has a considerable influence on behavior and is also a source of motivation that directs what they will do (Firdaus, 2017). According to Tjiptono in (Firdaus, 2017) consumer interest grows because of a motive based on attributes in accordance with the wishes and needs of using a product. A consumer has an incentive to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products both online and offline (Herlina et al., 2021) . According to Kurniawan (2020) in (Dhaefina et al., 2021) buying interest is the desire of consumers to own a product, where this buying interest will arise if a consumer has been influenced by the quality and quality of