Vol.4, No.04, April 2023 E-ISSN: 2723-6692 P-ISSN: 2723-6595 http://jiss.publikasiindonesia.id/ Journal of Indonesian Social Science, Vol. 4, No. 04, April 2023 316 Development Communication for The Empowerment of People’s Weaving Business in Timor Tengah Selatan Regency Agus Kuncoro 1 , Sumardjo 2 , Djuara P Lubis 3 , Ivanovich Agusta 4 1,2,3,4 Bogor Agricultural Institute, Indonesia Email: kuncoro_ak@yahoo.com, Sumardjo252@gmail.com, djuaralubis@gmail.com, Ivanovich.agusta@kemendesa.go.id Corresponding Author: kuncoro_ak@yahoo.com ARTICLE INFO ABSTRACT Submitted :02-04-2023 Received :05-04-2023 Approved :15-04-2023 The purpose of this research is to describe the conditions and problems faced by the people in South Central Timor (TTS) Regency, especially those who do people's weaving businesses and to analyze the development communication that occurs in the weaving group assisted by the Trade, Industry and MSME Office of TTS Regency. This study uses a qualitative method with an interpretive approach. Furthermore, the author conducted direct interviews with a group of people's weaving craftsmen under the auspices of the Department of Trade, Industry, Cooperatives and SMEs in TTS Regency. This study found that development communication in an area has not led to empowerment. On the other hand, power dynamics between parents and young people will continue to be a feature of a society. Therefore, development communication must be carried out to facilitate different local cultural communication structures, in order to encourage empowerment not only for parents but also for the younger generation. Keywords: Development communication, Empowerment, People’s weaving Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) 1. Introduction The people's weaving business is one of the hereditary businesses in South Central Timor District (TTS). This district is famous for its beautiful woven fabrics and various woven motifs from various districts and villages. The advantages of woven fabrics from TTS Regency are found in the use of natural materials (Dinas Koperasi, 2016). The woven fabric used is taken directly from the cotton tree, then processed into yarn which is made using traditional tools. Furthermore, the motifs and patterns that distinguish it from other types of weaving are the coloring techniques. There are several color variations that are obtained from natural materials that are cultivated by weavers so there is no need to take them deep into the forest, for example, Tarum leaves are used for blue color (Nitti et al., n.d.), yellow is used. noni bark (Sisillia & Eni, n.d.) and (Seran et al., 2022), and the white color is obtained from corn grits (Nomleni et al., 2019).