International Journal of Research Publication and Reviews, Vol 3, no 12, pp 1469-1474, December 2022 International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com ISSN 2582-7421 A Comparative Analysis of Credibility of Print Media & Social Media- A Study in Bhubaneswar 1 Prof. Debasish Rout, 2 Dr. Somabhusana Janakiballav Mishra, 3 Rajat Raman Senapati 1,2 Assistant Professor, Amity Global Business School, Bhubaneswar 3 Student, MBA, Amity Global Business School, Bhubaneswar DOI: https://doi.org/10.55248/gengpi.2022.31242 ABSTRACT Particularly for newspapers, the modern era is turbulent and full of changes as more news sources migrate to online services. Print media is gradually becoming a dinosaur's method of information gathering, but are news stories in internet media more trustworthy and believable than those in printed media? The conformists and the revolutionaries have engaged in an ages-old dispute over this issue. Many trustworthy news sources have switched from print to online publishing and subscriptions since the turn of the last decade. People are relying more and more on their screens rather than paper to consume information. Their phones were constantly buzzing and beeping, alerting them that there had been another large-scale shooting in the United States. The present study is based on the credibility and trustworthiness of both print media and social media in a not-so-big city like Bhubaneswar. Keywords: - Print media, social media, Trust, Information, Media Platform Introduction Professional media, sometimes known as traditional media, has steadily merged into the larger media landscape.The availability of multimedia content has become the standard, and social media has essentially taken over the media landscape by making knowledge and media content available to anybody willing to read, listen, or watch.Conglomerates and other traditional media outlets soon started to lose viewers to internet users, but many of them followed the trend by running blogs and incorporating social media into their live interactive shows.Scholars have examined several facets of these interactions, including their impact on the programming content, delivery strategy, and final product quality for the viewer.Others add that social media consistently outperforms conventional media in breaking news, while some perceive beneficial effects when radio and social media are combined for interactivity during broadcasts.Bosch continued by saying that social media has altered how news is produced and accessed.Public only foresee a growing impact of social media and the internet in Africa, just as the technologies used to deliver such services to customers are getting better and more numerous.However, the majority of these studies appear to be more focused on the emerging trends than on how social media affects viewers' capacity to quickly access reliable but quickly dwindling expert sources for their vital information needs.It gets much worse if the general population is overloaded with the amazing but increasingly popular social media sources of knowledge while they attempt to make important life decisions, such those pertaining to security and health.Traditional media from the past, such newspapers, radio, and television, are different from social media.It has quickly taken over as the primary platform for information release thanks to its distinct qualities of huge information, speedy transmission and openness, communication, and interactivity.The unfettered space that social media has created for people to share their thoughts may diminish their authority as a source of knowledge.Users' active participation and interactive sharing are substantially improved in the process of generating and exploiting social media information, especially in the age of social media, mobile Internet, and big data.Users are not simply the ones who view social media content; they are also its producers and distributors. Literature review W. Ahmed & S. Lugovic (2019) have founded that social media has had a tremendous impact on the fields of social science study and has dramatically changed how individuals consume news.Social media, which were initially designed for individual use, started to be used in journalism and academic research.Indeed, the use of social media as a channel for communication has experienced an exponential rise. Roberts, C. (2010) has explored in his research that the most popular credibility indices aim to quantify just one of those characteristics at a time, despite the fact that credibility is a complex construct that involves relationships among the messenger, message, communication routes, and recipients. In this study, message and messenger credibility were assessed using two commonly used credibility scales. High correlations between the two scales and their individual factors were shown through analysis, although messenger and message still stood out as different. Srinivasan, M, & Barclay, F. (2017) inferred that the trustworthiness of the newspaper's message, its sources, and its media are unrelated to gender and geographic region.